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Target Corporation : reputational damage from a massive data breach / Kevin Pribil, Julia Lassarat, Adam Felicetti, James S. O'Rourke.

Av: Medverkande: Materialtyp: TextSerie: Utgivningsuppgift: London : SAGE Publications Ltd, 2017Beskrivning: 1 online resource : illustrationsInnehållstyp:
  • text
Medietyp:
  • computer
Bärartyp:
  • online resource
ISBN:
  • 9781526403421 (ebook) :
Ämnen: DDK-klassifikation:
  • 659.2
Onlineresurser: On December 18, 2013, a specialty blog site released an article alleging that Target had fallen victim to a serious data breach, exposing forty million customers credit card information. This case explores the circumstances leading up to the breach and how Target will manage its reputation in the aftermath.
Inga fysiska exemplar för denna post

Originally published in Pribil, K., Lassarat, J., Felicetti, A., & ORourke, J. S. (2014). Target Corporation: Reputational damage from a massive data breach. 14-01. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.

On December 18, 2013, a specialty blog site released an article alleging that Target had fallen victim to a serious data breach, exposing forty million customers credit card information. This case explores the circumstances leading up to the breach and how Target will manage its reputation in the aftermath.

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