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Target Corporation : reputational damage from a massive data breach / Kevin Pribil, Julia Lassarat, Adam Felicetti, James S. O'Rourke.

By: Contributor(s): Material type: TextSeries: Publisher: London : SAGE Publications Ltd, 2017Description: 1 online resource : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781526403421 (ebook) :
Subject(s): DDC classification:
  • 659.2
Online resources: On December 18, 2013, a specialty blog site released an article alleging that Target had fallen victim to a serious data breach, exposing forty million customers credit card information. This case explores the circumstances leading up to the breach and how Target will manage its reputation in the aftermath.
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Originally published in Pribil, K., Lassarat, J., Felicetti, A., & ORourke, J. S. (2014). Target Corporation: Reputational damage from a massive data breach. 14-01. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.

On December 18, 2013, a specialty blog site released an article alleging that Target had fallen victim to a serious data breach, exposing forty million customers credit card information. This case explores the circumstances leading up to the breach and how Target will manage its reputation in the aftermath.

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