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Avoiding a market confrontation / Ian Chaston.

Av: Materialtyp: TextSerie: Utgivningsuppgift: [London] : SAGE, 2016Beskrivning: 1 online resource : illustrations (black and white, and colour)Innehållstyp:
  • text
  • still image
Medietyp:
  • computer
Bärartyp:
  • online resource
ISBN:
  • 9781473938915 (ebook) :
Ämnen: DDK-klassifikation:
  • 338.04 23
Onlineresurser: When entering a competitive market alongside large, dominant firms, entrepreneurs can choose to position themselves so as not to be perceived as a threat. This was the strategy adopted by Jeff Hawkins when launching his Palm Pilot hand-held electronic organiser in the shadow of market giants such as Microsoft.
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Originally Published in: Chaston, I. (2010). Avoiding a Market Confrontation. In Entrepreneurial management in small firms (pp. 113-115). London: SAGE Publications Ltd. ISBN: 9781848600256.

When entering a competitive market alongside large, dominant firms, entrepreneurs can choose to position themselves so as not to be perceived as a threat. This was the strategy adopted by Jeff Hawkins when launching his Palm Pilot hand-held electronic organiser in the shadow of market giants such as Microsoft.

Description based on online resource; title from home page (viewed on April 26, 2016).

Licensed e-book