Karnavati pagarkha bazaar (a giant step of tiny traders) / Mitesh Jayswal & Rachita Jayswal.
Material type:
TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type: - text
- still image
- computer
- online resource
- 9789351503408 (ebook) :
- 338.04 23
Originally Published in: Jayswal, M., & Jayswal, R. (2013). Karnavati Pagarkha Bazaar (A giant step of tiny traders). South Asian Journal of Business and Management Cases, 2(2), 133-138. DOI: 10.1177/2277977913509174.
The evolution process of an organized sector is always interesting to study from management perspective. The study becomes fascinating if the sector has grown with the same people who earlier used to manage the same business in traditional ways. In the Indian sub-continent type of business is generally concentrated in a caste grouping. Goldsmiths or textile weavers belong to a particular caste group. This case narrates a story of a group of people from shoemaker community who successfully transform their hereditary business to a modern organized retailing format by forming an association. It explains how small businesses can sustain against the winds of globalization and keep alive the spirit of entrepreneurship.
Description based on online resource; title from home page (viewed on April 22, 2016).
Licensed e-book