Syndetics cover image
Image from Syndetics

Annies : growing organically / Bill Fanning.

By: Material type: TextSeries: Publisher: London : SAGE Publications Ltd, 2017Description: 1 online resource : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781526407979 (ebook) :
Subject(s): DDC classification:
  • 338.766
Online resources: This case is about a brand that had established itself in a small number of categories with a specific target and is attempting to appeal to a broader target and expand into other categories. The primary focus of the case is on Annies expansion into the frozen pizza category; however the longer-term focus is on planned expansion into other categories and the ability to broaden the appeal of the brand to a more mainstream target.
No physical items for this record

Originally published: Fanning, B. (2014). Annies: growing organically. The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business.

This case is about a brand that had established itself in a small number of categories with a specific target and is attempting to appeal to a broader target and expand into other categories. The primary focus of the case is on Annies expansion into the frozen pizza category; however the longer-term focus is on planned expansion into other categories and the ability to broaden the appeal of the brand to a more mainstream target.

Description based on XML content.

Licensed e-book