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Supplier segmentation in global organizations : beyond models / Sudipa Sarker.

By: Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781473972711 (ebook) :
Subject(s): DDC classification:
  • 658.7 23
Online resources: Selecting an appropriate segmentation model is problematic for a global group that has multiple organizations under its umbrella because different organizations may have different requirements, which in turn limit the application of one single model. This case study discusses the challenges faced by a project team and the team leader when reaching to a consensus about a segmentation model to be implemented in a large global manufacturing group.
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Selecting an appropriate segmentation model is problematic for a global group that has multiple organizations under its umbrella because different organizations may have different requirements, which in turn limit the application of one single model. This case study discusses the challenges faced by a project team and the team leader when reaching to a consensus about a segmentation model to be implemented in a large global manufacturing group.

Description based on online resource; title from home page (viewed on April 29, 2016).

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