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SeaWorld Entertainment, Inc. : confronting animal rights activists (B) / Gaurav Dembla, Kimberly Greenberg, Tina Rahimian, James S. O'Rourke.

By: Contributor(s): Material type: TextSeries: Publisher: London : SAGE Publications Ltd, 2017Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781526403391 (ebook) :
Subject(s): DDC classification:
  • 174.4
Online resources: This case explores a crisis that emerged following the highly publicized death of Dawn Brancheau, a senior SeaWorld trainer, who was killed by an orca named Tilikum in 2010. Ms. Brancheau was attacked during a live show at the Orlando Marine SeaWorld Park. The audience watched in horror as the attack resulted in her death. Soon thereafter, in August 2010, the Occupational Safety and Health Administration (OSHA), a governmental agency in the United States, cited SeaWorld for placing profits above employee safety after investigating the circumstances of Ms. Brancheaus death. OSHA's new legislation made it nearly impossible for orcas and humans to interact with each other during shows, disrupting SeaWorlds business model. The court case received significant media attention. Further, in 2012, a documentary called Blackfish was released in response to her death, and it ignited debates about the ethical dimensions of keeping orcas in captivity for entertainment purposes.
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Originally published in Dembla, G., Greenberg, K., Rahimian, T., & ORourke, J. S. (2014). SeaWorld Entertainment, Inc.: Confronting animal rights activists (B). 14-01 (B). Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.

This case explores a crisis that emerged following the highly publicized death of Dawn Brancheau, a senior SeaWorld trainer, who was killed by an orca named Tilikum in 2010. Ms. Brancheau was attacked during a live show at the Orlando Marine SeaWorld Park. The audience watched in horror as the attack resulted in her death. Soon thereafter, in August 2010, the Occupational Safety and Health Administration (OSHA), a governmental agency in the United States, cited SeaWorld for placing profits above employee safety after investigating the circumstances of Ms. Brancheaus death. OSHA's new legislation made it nearly impossible for orcas and humans to interact with each other during shows, disrupting SeaWorlds business model. The court case received significant media attention. Further, in 2012, a documentary called Blackfish was released in response to her death, and it ignited debates about the ethical dimensions of keeping orcas in captivity for entertainment purposes.

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