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Can BlackBerry bounce back? Conducting a SWOT to guide strategy / David C. Kimball.

By: Material type: TextSeries: Publisher: London : SAGE Publications Ltd, 2017Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781473996564 (ebook) :
Subject(s): DDC classification:
  • 658.4012
Online resources: Corporate strategy should be based on the ongoing analyses of the internal and external situation facing an organization. A SWOT analysis is a commonly used assessment tool that can inform strategic decisions. This case uses the situation at BlackBerry Limited (formerly known as RIM) to highlight how to perform a comprehensive SWOT analysis and use the results to make strategic decisions to keep abreast of changing industry factors. Several questions are addressed in the case: What is required to conduct a productive SWOT? How can SWOT data be used to direct strategy? These questions are answered in the context of BlackBerrys experience, as BlackBerry employee, Jamal Obu, compiles a SWOT and analyzes it to guide strategic planning and help the company regain its market share.
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Includes bibliographical references and index.

Corporate strategy should be based on the ongoing analyses of the internal and external situation facing an organization. A SWOT analysis is a commonly used assessment tool that can inform strategic decisions. This case uses the situation at BlackBerry Limited (formerly known as RIM) to highlight how to perform a comprehensive SWOT analysis and use the results to make strategic decisions to keep abreast of changing industry factors. Several questions are addressed in the case: What is required to conduct a productive SWOT? How can SWOT data be used to direct strategy? These questions are answered in the context of BlackBerrys experience, as BlackBerry employee, Jamal Obu, compiles a SWOT and analyzes it to guide strategic planning and help the company regain its market share.

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