Zoom Car (www.zoomcar.in) case study : at a critical set of cross roads in India / Nawaz Imam & Jaideep Prabhu.
Materialtyp:
TextSerie: Utgivningsuppgift: [London] : SAGE, 2016Beskrivning: 1 online resource : illustrations (black and white, and colour)Innehållstyp: - text
- still image
- computer
- online resource
- 9781473974432 (ebook) :
- 658.15224 23
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Originally Published in: Imam, N., & Prabhu, J. (2015). Zoom Car case study - At a critical set of cross roads in India. Cambridge: University of Cambridge, Judge Business School.
This case examines the strategic and financing decisions facing a young, innovative growth company in Bangalore, India. It covers the motivations behind the founder's desire to found the company and subsequently, the position and motivations of the various stakeholders involved.
Description based on online resource; title from home page (viewed on May 3, 2016).
Licensed e-book