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Zoom Car (www.zoomcar.in) case study : at a critical set of cross roads in India / Nawaz Imam & Jaideep Prabhu.

By: Contributor(s): Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781473974432 (ebook) :
Subject(s): DDC classification:
  • 658.15224 23
Online resources: This case examines the strategic and financing decisions facing a young, innovative growth company in Bangalore, India. It covers the motivations behind the founder's desire to found the company and subsequently, the position and motivations of the various stakeholders involved.
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Originally Published in: Imam, N., & Prabhu, J. (2015). Zoom Car case study - At a critical set of cross roads in India. Cambridge: University of Cambridge, Judge Business School.

This case examines the strategic and financing decisions facing a young, innovative growth company in Bangalore, India. It covers the motivations behind the founder's desire to found the company and subsequently, the position and motivations of the various stakeholders involved.

Description based on online resource; title from home page (viewed on May 3, 2016).

Licensed e-book