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Chicago Sun-Times : when truth-tellers lie / B. Harris, A. Ogilvy, James S. O'Rourke.

Av: Medverkande: Materialtyp: TextSerie: Utgivningsuppgift: London : SAGE Publications Ltd, 2017Beskrivning: 1 online resource : illustrationsInnehållstyp:
  • text
Medietyp:
  • computer
Bärartyp:
  • online resource
ISBN:
  • 9781526406026 (ebook) :
Ämnen: DDK-klassifikation:
  • 051
Onlineresurser: While conducting an internal audit, David Cruickshank, the newly-hired publisher of the Chicago Sun-Times, was faced with a chilling reality about how his newspaper was operating. Cruickshank uncovered data proving that the Sun-Times circulation figures the lifeline of the papers advertising revenues had been inflated for nine years. The credibility of one of the nations top publications was on the line, and Cruickshank needed to decide how to communicate this to his staff and, more importantly, to the world.
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Originally published: Harris, B., Ogilvy, A., & ORourke, J. S. (2005). Chicago Sun-Times: When truth-tellers lie. 05-07. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.

While conducting an internal audit, David Cruickshank, the newly-hired publisher of the Chicago Sun-Times, was faced with a chilling reality about how his newspaper was operating. Cruickshank uncovered data proving that the Sun-Times circulation figures the lifeline of the papers advertising revenues had been inflated for nine years. The credibility of one of the nations top publications was on the line, and Cruickshank needed to decide how to communicate this to his staff and, more importantly, to the world.

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