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Whole Foods Market : being green as a way of life / Megan Cluver, Allen Arender, Michael Stacey, James S. O'Rourke.

By: Contributor(s): Material type: TextSeries: Publisher: London : SAGE Publications Ltd, 2017Description: 1 online resource : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781526405241 (ebook) :
Subject(s): DDC classification:
  • 381.1480973
Online resources: This case explores the tensions that exist when a company tries to balance the competing interests of all stakeholders. Questions arise regarding how the company communicates its willingness to sacrifice short-term profits for a long-time growth strategy.
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Originally published: Cluver, M., Arender, A., Stacey, M., & ORourke, J. S. (2007). Whole Foods Market: Being green as a way of life. 07-07. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.

This case explores the tensions that exist when a company tries to balance the competing interests of all stakeholders. Questions arise regarding how the company communicates its willingness to sacrifice short-term profits for a long-time growth strategy.

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