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BP America, Inc. : the Prudhoe Bay oil spill and a commitment to "being green" / Jessica Hermo, James S. O'Rourke.

By: Contributor(s): Material type: TextSeries: Publisher: London : SAGE Publications Ltd, 2017Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781526404343 (ebook) :
Subject(s): DDC classification:
  • 658.827
Online resources: On March 2, 2006, as work crews shoveled through the heavy snow blanketing the Prudhoe Bay oil fields of northern Alaska, they spotted a small hole of no more than a quarter of an inch along the pipeline. As BP America, the company in charge of the oil fields, quickly learned, this tiny hole would prove to be the source of the worst oil spill ever some 270,000 gallons of crude oil on the North Slope of Alaska. BP America and its parent company, BP, soon discovered that their enormous re-branding efforts and carefully cultivated image for being environmentally friendly would be challenged by the reality of extracting petroleum in Alaska's harsh northern environment.
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Originally published in Hermo, J., & ORourke, J. S. (2006). BP America, Inc.: The Prudhoe Bay Oil Spill and a commitment to "being green." 06-14. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.

On March 2, 2006, as work crews shoveled through the heavy snow blanketing the Prudhoe Bay oil fields of northern Alaska, they spotted a small hole of no more than a quarter of an inch along the pipeline. As BP America, the company in charge of the oil fields, quickly learned, this tiny hole would prove to be the source of the worst oil spill ever some 270,000 gallons of crude oil on the North Slope of Alaska. BP America and its parent company, BP, soon discovered that their enormous re-branding efforts and carefully cultivated image for being environmentally friendly would be challenged by the reality of extracting petroleum in Alaska's harsh northern environment.

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