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Bank of America's debit card fee : retraction (B) / Jessica Bonanno, Jason Guindon, Patrick Riley, Jonathan Stevens, James S. O'Rourke.

By: Contributor(s): Material type: TextSeries: Publisher: London : SAGE Publications Ltd, 2017Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781526403995 (ebook) :
Subject(s): DDC classification:
  • 332.155
Online resources: In the fall of 2011, Bank of America announced a plan to begin charging customers {dollar}5 per month on debit card accounts. The announcement met with sharp public outrage. Due to the backlash, Bank of America was faced with a difficult dilemma: proceed as planned and face a public relations nightmare-or cancel the fee program, lose billions, and be forced to answer to shareholders.
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Originally published: Bonanno, J., Guindon, J., Riley, P., Stevens, J., & ORourke, J. S. (2013). Bank of Americas debit card fee: Retraction (B). 13-04 (B). Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.

In the fall of 2011, Bank of America announced a plan to begin charging customers {dollar}5 per month on debit card accounts. The announcement met with sharp public outrage. Due to the backlash, Bank of America was faced with a difficult dilemma: proceed as planned and face a public relations nightmare-or cancel the fee program, lose billions, and be forced to answer to shareholders.

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