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Vodacom M-Pesa : 'mobilising' cash in a challenging market / Stephanie Townsend & Rabelani Dagada.

Av: Medverkande: Materialtyp: TextSerie: Utgivningsuppgift: [London] : SAGE, 2016Beskrivning: 1 online resource : illustrations (black and white, and colour)Innehållstyp:
  • text
  • still image
Medietyp:
  • computer
Bärartyp:
  • online resource
ISBN:
  • 9781473960664 (ebook) :
Ämnen: DDK-klassifikation:
  • 658.4012 23
Onlineresurser: Vodacom's mobile payment platform - M-Pesa - was a partnership between the South African mobile telecommunications company, the Vodacom Group, and the Nedbank Group Limited. In a country with high cellphone penetration and more than 15 million unbanked South Africans' slower than expected uptake was surprising. Mark Taylor, managing executive for Online and Vodacom M-Pesa, was nonetheless convinced that it had potential - but for it to succeed, he had to find ways to overcome the challenges of making mobile money work in a country like South Africa.
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Originally Published in: Townsend, S. & Dagada, R. (2012). Vodacom m-pesa: M̀obilising' Cash in a Challenging Market. WBS-2012-1. Johannesburg: The Case Centre, Wits Business School.

Vodacom's mobile payment platform - M-Pesa - was a partnership between the South African mobile telecommunications company, the Vodacom Group, and the Nedbank Group Limited. In a country with high cellphone penetration and more than 15 million unbanked South Africans' slower than expected uptake was surprising. Mark Taylor, managing executive for Online and Vodacom M-Pesa, was nonetheless convinced that it had potential - but for it to succeed, he had to find ways to overcome the challenges of making mobile money work in a country like South Africa.

Description based on online resource; title from home page (viewed on April 26, 2016).

Licensed e-book