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HP : imprinting the global health sector / Jamie Jones & Grace Augustine.

Av: Medverkande: Materialtyp: TextSerie: Utgivningsuppgift: [London] : SAGE, 2016Beskrivning: 1 online resource : illustrations (black and white, and colour)Innehållstyp:
  • text
  • still image
Medietyp:
  • computer
Bärartyp:
  • online resource
ISBN:
  • 9781473970069 (ebook) :
Ämnen: DDK-klassifikation:
  • 658.408 23
Onlineresurser: Hewlett-Packard (HP) had a long history of engaging in corporate citizenship, dating back to its founding. By 2009, however, under the leadership of CEO Mark Hurd, the company had lost its focus on corporate social responsibility (CSR). The HP board, however, did not want to let CSR go by the wayside; in fact, it wanted HP to reorganize and restrategize its approach to corporate citizenship. This case focuses on this strategic transformation from traditional, cost-centre CSR to business-aligned social innovation.
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Originally Published in: Jones, J., & Augustine, G. (2015). HP: Imprinting the Global Health Sector. 5-314-501. Evanston, IL: Kellogg School of Management, Northwestern University.

Hewlett-Packard (HP) had a long history of engaging in corporate citizenship, dating back to its founding. By 2009, however, under the leadership of CEO Mark Hurd, the company had lost its focus on corporate social responsibility (CSR). The HP board, however, did not want to let CSR go by the wayside; in fact, it wanted HP to reorganize and restrategize its approach to corporate citizenship. This case focuses on this strategic transformation from traditional, cost-centre CSR to business-aligned social innovation.

Description based on online resource; title from home page (viewed on April 28, 2016).

Licensed e-book