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Capitec Bank : low-cost banking for Joe Average / Stephanie Townsend & Thabo Mosala.

By: Contributor(s): Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781473966444 (ebook) :
Subject(s): DDC classification:
  • 659.193321 23
Online resources: By December 2006, Capitec Bank, South Africa's newest listed retail bank, had come a long way from its origins as a microlending organisation in 2001. Over time it had started introducing other banking services to its entry-level clients, so that by 2006 it offered all basic banking services. However, Capitec's chief executive for marketing and corporate affairs, Carl Fischer, realised that the key to survival for a low-cost bank in South Africa lay in high volumes. This book examines how Capitec overcame perceptions that it was a niche bank in order to attract the volumes it needed to prosper.
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Originally Published in: Townsend, S., & Mosala, T. (2006). Capitec Bank: Low-Cost Banking for Joe Average. WBS-2006-21. Johannesburg: The Case Centre, Wits Business School.

By December 2006, Capitec Bank, South Africa's newest listed retail bank, had come a long way from its origins as a microlending organisation in 2001. Over time it had started introducing other banking services to its entry-level clients, so that by 2006 it offered all basic banking services. However, Capitec's chief executive for marketing and corporate affairs, Carl Fischer, realised that the key to survival for a low-cost bank in South Africa lay in high volumes. This book examines how Capitec overcame perceptions that it was a niche bank in order to attract the volumes it needed to prosper.

Description based on online resource; title from home page (viewed on April 27, 2016).

Licensed e-book