Steve Jobs : master of impression management / Ronald H. Humphrey.
Material type:
TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type: - text
- still image
- computer
- online resource
- 9781506324654 (ebook) :
- 658.4092 23
Originally Published in: Humphrey, R. H. (2013). Steve Jobs: Master of Impression Management. In Effective leadership: Theory, cases and applications (pp. 344-345). Los Angeles: SAGE Publications, Inc. ISBN: 9781412963558.
The charismatic leadership style of Steve Jobs, cofounder of Apple and former CEO of Pixar, is the central concern of this case. It has been said that Jobs' vision, creativity and mastery of impression management has ensured success for Apple, even after his death. Readers are required to consider the importance of charismatic leadership and impression management and its application to other organizations.
Description based on online resource; title from home page (viewed on April 28, 2016).
Licensed e-book