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Aava natural mineral water. (A) / Anand Kumar Jaiswal, Harit Palan & Ingita Jain.

By: Contributor(s): Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781473975095 (ebook) :
Subject(s): DDC classification:
  • 658.827 23
Online resources: Launched in 2005, Aava natural mineral water is one of the key brands in the natural mineral water market in India. This case study discusses the dilemma faced by its managing director and his team in light of the emerging competition.
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Originally Published in: Jaiswal, A. K., Palan, H., & Jain, I. (2015). Aava Natural Mineral Water (A) (case and teaching notes revised 18/08/2015). MAR0470(A). Ahmedabad: Indian Institute of Management, Ahmedabad.

Launched in 2005, Aava natural mineral water is one of the key brands in the natural mineral water market in India. This case study discusses the dilemma faced by its managing director and his team in light of the emerging competition.

Description based on online resource; title from home page (viewed on May 3, 2016).

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