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The Boeing Corporation 2007 : consolidating success or burying the competition? / Robert Letovsky.

By: Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781473967182 (ebook) :
Subject(s): DDC classification:
  • 658.5 23
Online resources: This case study focuses on the decisions that Boeing CEO Jim McNerney must make in the face of the unprecedented success of his company's new 787 Dreamliner and the equally unprecedented difficulties encountered by Boeing's arch-rival, Airbus.
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Originally Published in: Letovsky, R. (2007). The Boeing Corporation 2007: Consolidating Success or Burying the Competition? Case 292. Washington, DC: Georgetown Institute for the Study of Diplomacy.

This case study focuses on the decisions that Boeing CEO Jim McNerney must make in the face of the unprecedented success of his company's new 787 Dreamliner and the equally unprecedented difficulties encountered by Boeing's arch-rival, Airbus.

Description based on online resource; title from home page (viewed on April 28, 2016).

Licensed e-book