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A new mission statement for the MBC Corporation / Timothy J. Feddersen & Susan Edwards.

By: Contributor(s): Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781473970229 (ebook) :
Subject(s): DDC classification:
  • 658.4012 23
Online resources: Dave Williams has taken over as CEO for MBC Corporation and wants to change the mission statement of the company. However, he needs to get approval from four shareholders: a former board chairman, his father and current board chairman, and two members of his own executive team. Williams must navigate the varying dynamics and opinions of the shareholders to gain their buy-in and create a new mission statement that will take MBC on a new path for the future.
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Originally Published in: Feddersen, T. J., & Edwards, S. (2012). A New Mission for the MBC Corporation. 5-112-002. Evanston, IL: Kellogg School of Management, Northwestern University.

Dave Williams has taken over as CEO for MBC Corporation and wants to change the mission statement of the company. However, he needs to get approval from four shareholders: a former board chairman, his father and current board chairman, and two members of his own executive team. Williams must navigate the varying dynamics and opinions of the shareholders to gain their buy-in and create a new mission statement that will take MBC on a new path for the future.

Description based on online resource; title from home page (viewed on April 28, 2016).

Licensed e-book