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HP-Compaq : a merger of technology giants (B) / Keng Chaiyadhiroj, Adam Rampton, James S. O'Rourke.

By: Contributor(s): Material type: TextSeries: Publisher: London : SAGE Publications Ltd, 2017Description: 1 online resource : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781526407122 (ebook) :
Subject(s): DDC classification:
  • 338.7610040973
Online resources: Hewlett Packard CEO Carly Fiorina is fighting the families of the founding members of HP regarding a proposed merger between HP and Compaq. Fiorina sees the merger as the only way to stay competitive in the technology market and compete with IBM. Walter Hewlett, board member and son of founder William Hewlett, believes the merger is risky and further exposes the company to the highly commoditized personal computer market. Fiorina must convince shareholders about her vision for HP in order to win the proxy vote.
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Originally published: Chaiyadhiroj, K., Rampton, A., & ORourke, J. S. (2002). HP-Compaq: A merger of technology giants (B). 02-10 (B). Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.

Hewlett Packard CEO Carly Fiorina is fighting the families of the founding members of HP regarding a proposed merger between HP and Compaq. Fiorina sees the merger as the only way to stay competitive in the technology market and compete with IBM. Walter Hewlett, board member and son of founder William Hewlett, believes the merger is risky and further exposes the company to the highly commoditized personal computer market. Fiorina must convince shareholders about her vision for HP in order to win the proxy vote.

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