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Kindle Fire : Amazon's heated battle for the tablet market / Mohanbir Sawhney, Joseph Owens & Pallavi Goodman.

By: Contributor(s): Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781473970090 (ebook) :
Subject(s): DDC classification:
  • 658.802 23
Online resources: This case is intended to illustrate to readers the challenges faced in 2011-2013 by Amazon's CEO, Jeff Bezos, as he guided his company into the exploding tablet market. Faced with the tough decision between focusing on the e-reader market - which Amazon had come to dominate with its Kindle product line - and making a foray into tablets - for which it had no expertise - Bezos took the brave decision to chose the latter.
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Originally Published in: Sawhney, M., Owens, J., & Goodman, P. (2014). Kindle Fire: Amazon's Heated Battle for the Tablet Market (revised 25/04/2014). 5-413-751. Evanston, IL: Kellogg School of Management, Northwestern University.

This case is intended to illustrate to readers the challenges faced in 2011-2013 by Amazon's CEO, Jeff Bezos, as he guided his company into the exploding tablet market. Faced with the tough decision between focusing on the e-reader market - which Amazon had come to dominate with its Kindle product line - and making a foray into tablets - for which it had no expertise - Bezos took the brave decision to chose the latter.

Description based on online resource; title from home page (viewed on April 28, 2016).

Licensed e-book