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What happened to the business mission at AT&T in the last four decades? / David C. Kimball.

By: Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781473974548 (ebook) :
Subject(s): DDC classification:
  • 658.4012 23
Online resources: The process of developing a business mission was originally explored by Peter Drucker in 1973. This case is a reflection on how Drucker's exploration and business missions are still valuable today. AT&T is presented as an example of a company affected by external factors such as technology, laws, and social issues often found in a business mission.
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The process of developing a business mission was originally explored by Peter Drucker in 1973. This case is a reflection on how Drucker's exploration and business missions are still valuable today. AT&T is presented as an example of a company affected by external factors such as technology, laws, and social issues often found in a business mission.

Description based on online resource; title from home page (viewed on May 4, 2016).

Licensed e-book