What happened to the business mission at AT&T in the last four decades? / David C. Kimball.
Materialtyp:
TextSerie: Utgivningsuppgift: [London] : SAGE, 2016Beskrivning: 1 online resource : illustrations (black and white, and colour)Innehållstyp: - text
- still image
- computer
- online resource
- 9781473974548 (ebook) :
- 658.4012 23
Inga fysiska exemplar för denna post
The process of developing a business mission was originally explored by Peter Drucker in 1973. This case is a reflection on how Drucker's exploration and business missions are still valuable today. AT&T is presented as an example of a company affected by external factors such as technology, laws, and social issues often found in a business mission.
Description based on online resource; title from home page (viewed on May 4, 2016).
Licensed e-book