Mayaderm / Mukund R. Dixit.
Material type:
TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type: - text
- still image
- computer
- online resource
- 9781473975163 (ebook) :
- 658.575 23
Originally Published in: Dixit, M. R. (2015). Mayaderm. BP0385. Ahmedabad: Indian Institute of Management, Ahmedabad.
This case describes the journey of a doctor from curiosity to product formulation to enterprise promotion and presents the problems faced by him in succeeding commercially. The innovator perceives the innovation to be a medical success and a commercial non-starter. The case provides an opportunity to evaluate the efforts of Dr Shah and propose a strategy for the future.
Description based on online resource; title from home page (viewed on May 4, 2016).
Licensed e-book