Syndetics omslagsbild
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Mayaderm / Mukund R. Dixit.

Av: Materialtyp: TextSerie: Utgivningsuppgift: [London] : SAGE, 2016Beskrivning: 1 online resource : illustrations (black and white, and colour)Innehållstyp:
  • text
  • still image
Medietyp:
  • computer
Bärartyp:
  • online resource
ISBN:
  • 9781473975163 (ebook) :
Ämnen: DDK-klassifikation:
  • 658.575 23
Onlineresurser: This case describes the journey of a doctor from curiosity to product formulation to enterprise promotion and presents the problems faced by him in succeeding commercially. The innovator perceives the innovation to be a medical success and a commercial non-starter. The case provides an opportunity to evaluate the efforts of Dr Shah and propose a strategy for the future.
Inga fysiska exemplar för denna post

Originally Published in: Dixit, M. R. (2015). Mayaderm. BP0385. Ahmedabad: Indian Institute of Management, Ahmedabad.

This case describes the journey of a doctor from curiosity to product formulation to enterprise promotion and presents the problems faced by him in succeeding commercially. The innovator perceives the innovation to be a medical success and a commercial non-starter. The case provides an opportunity to evaluate the efforts of Dr Shah and propose a strategy for the future.

Description based on online resource; title from home page (viewed on May 4, 2016).

Licensed e-book