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Movie rental business : Blockbuster, Netflix, and Redbox / Sunil Chopra & Murali Veeraiyan.

By: Contributor(s): Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781473970809 (ebook) :
Subject(s): DDC classification:
  • 658.4012 23
Online resources: In recent years, Blockbuster's share of the video rental market had been sharply decreasing in the face of competitors such as the low-cost, convenient Redbox vending machines and mail-order and video-on-demand service Netflix. While Blockbuster's market capitalization had dropped 47% to {dollar}62 million in 2009, Netflix's had shot up 55% to {dollar}3.9 billion that year. The only hope for Blockbuster was to shift its business model from primarily brick-and-mortar physical DVD rentals to increased digital output. This case examines their attempts to deal with the radical change in the marketplace.
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Originally Published in: Chopra, S., & Veeraiyan, M. (2010). Movie Rental Business: Blockbuster, Netflix, and Redbox (case revised 08/02/2012). 5-310-507. Evanston, IL: Kellogg School of Management, Northwestern University.

In recent years, Blockbuster's share of the video rental market had been sharply decreasing in the face of competitors such as the low-cost, convenient Redbox vending machines and mail-order and video-on-demand service Netflix. While Blockbuster's market capitalization had dropped 47% to {dollar}62 million in 2009, Netflix's had shot up 55% to {dollar}3.9 billion that year. The only hope for Blockbuster was to shift its business model from primarily brick-and-mortar physical DVD rentals to increased digital output. This case examines their attempts to deal with the radical change in the marketplace.

Description based on online resource; title from home page (viewed on April 29, 2016).

Licensed e-book