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Carat USA : an e-mail gaffe and reputational furor (A) / Daniel Husack, Kurt Knoblauch, Christopher Schwarber, James S. O'Rourke.

By: Contributor(s): Material type: TextSeries: Publisher: London : SAGE Publications Ltd, 2017Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781526404305 (ebook) :
Subject(s): DDC classification:
  • 658.45
Online resources: As Carat USA was in the process of implementing a restructuring plan, a top HR executive accidentally forwarded the communication plan to the entire company via email. The confidential document included the firms messages to employees, clients, vendors and other stakeholders. How can Carat USA recover from the mistake and restore its reputation?
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Originally published in Husack, D., Knoblauch, K., Schwarber, C., & ORourke, J. S. (2009). Carat USA: An e-mail gaffe and reputational furor (A). 09-07 (A). Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.

As Carat USA was in the process of implementing a restructuring plan, a top HR executive accidentally forwarded the communication plan to the entire company via email. The confidential document included the firms messages to employees, clients, vendors and other stakeholders. How can Carat USA recover from the mistake and restore its reputation?

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