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L'Oreal / Robert D. Hisrich & Claudine Kearney.

By: Contributor(s): Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781506324531 (ebook) :
Subject(s): DDC classification:
  • 658.162 23
Online resources: This case describes the creation and global expansion of L'Oreal, the leading perfumes and cosmetics manufacturer. It presents a historical overview on the growing business model of the company and the partnerships and acquisitions that have fueled its growth throughout the years.
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Originally Published in: Hisrich, R. D., & Kearney, C. (2013). Scenario: L'Oreal. In Managing innovation and entrepreneurship (pp. 83-87). Los Angeles: SAGE Publications, Inc. ISBN: 9781452241357.

This case describes the creation and global expansion of L'Oreal, the leading perfumes and cosmetics manufacturer. It presents a historical overview on the growing business model of the company and the partnerships and acquisitions that have fueled its growth throughout the years.

Description based on online resource; title from home page (viewed on April 27, 2016).

Licensed e-book