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The wide world of tea / Daniel W. Baack, Eric G. Harris & Donald Baack.

Av: Medverkande: Materialtyp: TextSerie: Utgivningsuppgift: [London] : SAGE, 2016Beskrivning: 1 online resource : illustrations (black and white, and colour)Innehållstyp:
  • text
  • still image
Medietyp:
  • computer
Bärartyp:
  • online resource
ISBN:
  • 9781506322735 (ebook) :
Ämnen: DDK-klassifikation:
  • 658.8343 23
Onlineresurser: This case study helps students understand the global tea market and considers key companies such as Honest Tea, Liptons and Nestea. In the global marketplace, different types of tea have different cultural meanings and different rates of consumption.
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Originally Published in: Baack, D. W., Harris, E. G., & Baack, D. (2012). The Wide World of Tea. In International marketing (pp. 157-158). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354.

This case study helps students understand the global tea market and considers key companies such as Honest Tea, Liptons and Nestea. In the global marketplace, different types of tea have different cultural meanings and different rates of consumption.

Description based on online resource; title from home page (viewed on April 26, 2016).

Licensed e-book