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NEDFi : transforming lives through shared value creation / Bijoylaxmi Sarmah, Zillur Rahman.

By: Contributor(s): Material type: TextSeries: Publisher: London : SAGE Publications Ltd, 2017Description: 1 online resource : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781526405906 (ebook) :
Subject(s): DDC classification:
  • 346.0668
Online resources: This case is about a public limited company that transformed the lives of poor village artisans living in the remotest part of north-east India. While the public and private limited companies face constant criticism and increasing cynicism about their corporate social responsibility (CSR) and sustainable livelihood creation initiatives; NEDFi, a public limited company and an arm of the Ministry of Development of the north-eastern region of India undertook an initiative to transform the lives of many under-privilegedrural artisans, especially women through its CSR and sustainability initiatives. NEDFis water hyacinth craft project, undertaken initially as a CSR initiative was able to meet both the economic and social values of the firm and community, respectively. Thus, the CSR/sustainability initiatives of the company were potentially transformed into creation of shared value at the later stages of the programme that achieved roaring success by uplifting the rural poor through economic empowerment and unleashing the potential of women artisans.
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Originally published: Sarmah, B., & Rahman, Z. (2016) NEDFi: Transforming lives through shared value creation. Asian Journal of Management Cases, 13(1), 4055. DOI:.

Includes bibliographical references and index.

This case is about a public limited company that transformed the lives of poor village artisans living in the remotest part of north-east India. While the public and private limited companies face constant criticism and increasing cynicism about their corporate social responsibility (CSR) and sustainable livelihood creation initiatives; NEDFi, a public limited company and an arm of the Ministry of Development of the north-eastern region of India undertook an initiative to transform the lives of many under-privilegedrural artisans, especially women through its CSR and sustainability initiatives. NEDFis water hyacinth craft project, undertaken initially as a CSR initiative was able to meet both the economic and social values of the firm and community, respectively. Thus, the CSR/sustainability initiatives of the company were potentially transformed into creation of shared value at the later stages of the programme that achieved roaring success by uplifting the rural poor through economic empowerment and unleashing the potential of women artisans.

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