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Bidorbuy : bidding for first place / Stephanie Townsend & Rabelani Dagada.

By: Contributor(s): Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781473960626 (ebook) :
Subject(s): DDC classification:
  • 658.4012 23
Online resources: In November 2009, Bidorbuy was the largest South African online marketplace. Following a failed attempt earlier in the year to purchase Bidorbuy, Kalahari.net - a subsidiary of Naspers and a highly successful online retailer - indicated that it was going to compete directly with Bidorbuy as an online marketplace. Andy Higgins, managing director of Bidorbuy, was a firm believer that, if his company could read a certain level of wide-scale popularity, it would virtually be impossible for a newcomer to compete. Higgins therefore had to find ways for Bidorbuy to do this before Kalahari.net entered the market.
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Originally Published in: Townsend, S. & Dagada, R. (2009). Bidorbuy: Bidding for First Place. WBS-2009-20. Johannesburg: The Case Centre, Wits Business School.

In November 2009, Bidorbuy was the largest South African online marketplace. Following a failed attempt earlier in the year to purchase Bidorbuy, Kalahari.net - a subsidiary of Naspers and a highly successful online retailer - indicated that it was going to compete directly with Bidorbuy as an online marketplace. Andy Higgins, managing director of Bidorbuy, was a firm believer that, if his company could read a certain level of wide-scale popularity, it would virtually be impossible for a newcomer to compete. Higgins therefore had to find ways for Bidorbuy to do this before Kalahari.net entered the market.

Description based on online resource; title from home page (viewed on April 26, 2016).

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