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Mobile telecommunications : two entrepreneurs enter Africa / Benjamin Jones & Daniel Campbell.

By: Contributor(s): Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781473970359 (ebook) :
Subject(s): DDC classification:
  • 338.76138453096 23
Online resources: In the 1990s, two entrepreneurs made daring, early entries into mobile telecommunications in Sub-Saharan Africa, both seeing great market opportunities there. One firm, Adesemi, would ultimately go bankrupt. The other firm, Celtel, would ultimately succeed and make its founder, Mo Ibrahim, a star of the global business community. Why the difference in outcome? This study examines the reasons for the differing outcomes.
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Originally Published in: Jones, B., & Campbell, D. (2014). Mobile Telecommunications: Two Entrepreneurs Enter Africa (revised 30/06/2015). 5-413-758. Evanston, IL: Kellogg School of Management, Northwestern University.

In the 1990s, two entrepreneurs made daring, early entries into mobile telecommunications in Sub-Saharan Africa, both seeing great market opportunities there. One firm, Adesemi, would ultimately go bankrupt. The other firm, Celtel, would ultimately succeed and make its founder, Mo Ibrahim, a star of the global business community. Why the difference in outcome? This study examines the reasons for the differing outcomes.

Description based on online resource; title from home page (viewed on April 29, 2016).

Licensed e-book