Oriflame and the Indian marketplace / Daniel W. Baack, Eric G. Harris & Donald Baack.
Material type:
TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type: - text
- still image
- computer
- online resource
- 9781506323558 (ebook) :
- 658.8720954 23
Originally Published in: Baack, D. W., Harris, E. G., & Baack, D. (2012). Oriflame and the Indian Marketplace. In International marketing (p. 547). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354.
The Swedish cosmetics company, Oriflame, has successfully entered the Indian marketplace as the leading cosmetics marketer in the region. This case study examines the strategies that Oriflame adopted to overcome the challenges that the Indian marketplace poses for direct marketers.
Description based on online resource; title from home page (viewed on April 27, 2016).
Licensed e-book