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The Coca-Cola Company : allegations of pesticides in soft drinks in India / Michael Erdman, Sean Kelly, Eddie Lerum, James S. O'Rourke.

Av: Medverkande: Materialtyp: TextSerie: Utgivningsuppgift: London : SAGE Publications Ltd, 2017Beskrivning: 1 online resource : illustrationsInnehållstyp:
  • text
Medietyp:
  • computer
Bärartyp:
  • online resource
ISBN:
  • 9781526405951 (ebook) :
Ämnen: DDK-klassifikation:
  • 338.7663620973
Onlineresurser: This paper highlights the history of the development of the carbonated beverage industry in India by the Coca-Cola Corporation and recent allegations made by the non-governmental organization, Center for Science and Environment, of pesticides found in Coca-Colas soft drinks. The purpose of this paper is to encourage discussion on how the key players in this event used communication and the media to further their interests on the local and international levels and what Coca-Cola should do to elevate the situation now and in the future.
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Originally published: Erdman, M., Kelly, S., Lerum, E., & ORourke, J. S. (2006). The Coca-Cola Company: Allegations of pesticides in soft drinks in India. 06-21. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.

This paper highlights the history of the development of the carbonated beverage industry in India by the Coca-Cola Corporation and recent allegations made by the non-governmental organization, Center for Science and Environment, of pesticides found in Coca-Colas soft drinks. The purpose of this paper is to encourage discussion on how the key players in this event used communication and the media to further their interests on the local and international levels and what Coca-Cola should do to elevate the situation now and in the future.

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