Syndetics cover image
Image from Syndetics

Cobra Beer : biting into new markets / Mark de Rond, Simon Burdus & Stephanie Hebblethwaite.

By: Contributor(s): Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781473974937 (ebook) :
Subject(s): DDC classification:
  • 658.5752 23
Online resources: The case charts the growth of Cobra Beer since 2003, focusing on five particular areas of diversification: (1) product; (2) geographical; (3) sourcing; (4) distributional; and (5) organisational. We also analyse the process of product development at Cobra, with specific reference to Cobra Bite; a fruit-flavoured premium lager launched in May 2007.
No physical items for this record

Originally Published in: De Rond, M., Burdus, S., & Hebblethwaite, S. (2007). Cobra Beer: biting into new markets 2007. Cambridge: University of Cambridge, Judge Business School.

The case charts the growth of Cobra Beer since 2003, focusing on five particular areas of diversification: (1) product; (2) geographical; (3) sourcing; (4) distributional; and (5) organisational. We also analyse the process of product development at Cobra, with specific reference to Cobra Bite; a fruit-flavoured premium lager launched in May 2007.

Description based on online resource; title from home page (viewed on May 3, 2016).

Licensed e-book