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Honest, tasty and real : Dorset Cereals / Rosalind Masterson.

By: Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781473938212 (ebook) :
Subject(s): DDC classification:
  • 658.827 23
Online resources: Dorset Cereals, the story of how a breakfast cereal product breaks into the market by reinventing its brand.
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Originally Published in: Masterson, R., & Pickton, D. (2014). Honest, Tasty and Real: Dorset Cereals. In Marketing: An introduction (3rd ed., pp. 409-411). London: SAGE Publications Ltd. Print. ISBN: 9781446266472.

Dorset Cereals, the story of how a breakfast cereal product breaks into the market by reinventing its brand.

Description based on online resource; title from home page (viewed on April 19, 2016).

Licensed e-book