An entrepreneurial disaster : Boo.com / Ian Chaston.
Materialtyp:
TextSerie: Utgivningsuppgift: [London] : SAGE, 2016Beskrivning: 1 online resource : illustrations (black and white, and colour)Innehållstyp: - text
- still image
- computer
- online resource
- 9781473939059 (ebook) :
- 658.872 23
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Originally Published in: Chaston, I. (2010). An Entrepreneurial Disaster - Boo.com. In Entrepreneurial management in small firms (pp. 159-160). London: SAGE Publications Ltd. ISBN: 9781848600256.
Although on-line business can offer new and exciting marketing opportunities for entrepreneurs, as opposed to terrestrial marketing, one principle, however, remains the same: the business must be able to attract enough consumer demand to recover operating costs. This case study follows the unsuccessful efforts of the founders of Boo.com in the .com boom of the late 1990s.
Description based on online resource; title from home page (viewed on April 26, 2016).
Licensed e-book