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Conseco : market assumptions and risk / Russell Walker.

By: Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781473969681 (ebook) :
Subject(s): DDC classification:
  • 658.155 23
Online resources: In March 2007 C. James Prieur, CEO of insurance provider Conseco, was faced with a crisis. The front page of the New York Times featured a story on the grieving family of an elderly woman who had faithfully paid for her Conseco long-term care (LTC) policy, only to find that it would not pay her claims. Her family had to pay for her care (until her recent death), which unfortunately resulted in the loss of the family business. The family was now very publicly pursuing litigation. This case examines the reputational damage incurred by Conseco.
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Originally Published in: Walker, R. (2014). Conseco: Market Assumptions and Risk. 5-311-509. Evanston, IL: Kellogg School of Management, Northwestern University.

In March 2007 C. James Prieur, CEO of insurance provider Conseco, was faced with a crisis. The front page of the New York Times featured a story on the grieving family of an elderly woman who had faithfully paid for her Conseco long-term care (LTC) policy, only to find that it would not pay her claims. Her family had to pay for her care (until her recent death), which unfortunately resulted in the loss of the family business. The family was now very publicly pursuing litigation. This case examines the reputational damage incurred by Conseco.

Description based on online resource; title from home page (viewed on April 28, 2016).

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