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From hero Honda to hero v/s Honda in the Indian market : creating new consumer memories and perceptions / Arvind Sahay.

By: Material type: TextSeries: Publisher: London : SAGE Publications Ltd, 2017Description: 1 online resource : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781473989412 (ebook) :
Subject(s): DDC classification:
  • 339.47095409049
Online resources:
No physical items for this record

Originally published: Sahay, A. (2014). From Hero Honda to Hero v/s Honda in the Indian market: creating new consumer memories and perceptions. MAR0448. Ahmedabad: Indian Institute of Management, Ahmedabad.

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