From hero Honda to hero v/s Honda in the Indian market : creating new consumer memories and perceptions / Arvind Sahay.
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TextSerie: Utgivningsuppgift: London : SAGE Publications Ltd, 2017Beskrivning: 1 online resource : illustrationsInnehållstyp: - text
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- 9781473989412 (ebook) :
- 339.47095409049
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Originally published: Sahay, A. (2014). From Hero Honda to Hero v/s Honda in the Indian market: creating new consumer memories and perceptions. MAR0448. Ahmedabad: Indian Institute of Management, Ahmedabad.
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