Syndetics cover image
Image from Syndetics

Wendys International, Inc. : pointing a finger at fraud / Christine Gaumond, Howard Kim, James S. O'Rourke.

By: Contributor(s): Material type: TextSeries: Publisher: London : SAGE Publications Ltd, 2017Description: 1 online resource : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781526405982 (ebook) :
Subject(s): DDC classification:
  • 394.10973
Online resources: On March 22, 2005, a woman discovers a human finger in her chili while dining at a Wendys restaurant in San Jose, California. As widespread and strongly negative media coverage surrounds the event, sales figures begin to plummet. Wendys executives are under intense pressure to discover what really happened in their restaurant while they try to repair the damage done to their once well-respected brand.
No physical items for this record

Originally published: Gaumond, C., Kim, H., & ORourke, J. S. (2006). Wendys International Inc.: Pointing a finger at fraud. 06-01. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.

On March 22, 2005, a woman discovers a human finger in her chili while dining at a Wendys restaurant in San Jose, California. As widespread and strongly negative media coverage surrounds the event, sales figures begin to plummet. Wendys executives are under intense pressure to discover what really happened in their restaurant while they try to repair the damage done to their once well-respected brand.

Description based on XML content.

Licensed e-book