Syndetics omslagsbild
Bild från Syndetics

Wendys International, Inc. : pointing a finger at fraud / Christine Gaumond, Howard Kim, James S. O'Rourke.

Av: Medverkande: Materialtyp: TextSerie: Utgivningsuppgift: London : SAGE Publications Ltd, 2017Beskrivning: 1 online resource : illustrationsInnehållstyp:
  • text
Medietyp:
  • computer
Bärartyp:
  • online resource
ISBN:
  • 9781526405982 (ebook) :
Ämnen: DDK-klassifikation:
  • 394.10973
Onlineresurser: On March 22, 2005, a woman discovers a human finger in her chili while dining at a Wendys restaurant in San Jose, California. As widespread and strongly negative media coverage surrounds the event, sales figures begin to plummet. Wendys executives are under intense pressure to discover what really happened in their restaurant while they try to repair the damage done to their once well-respected brand.
Inga fysiska exemplar för denna post

Originally published: Gaumond, C., Kim, H., & ORourke, J. S. (2006). Wendys International Inc.: Pointing a finger at fraud. 06-01. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.

On March 22, 2005, a woman discovers a human finger in her chili while dining at a Wendys restaurant in San Jose, California. As widespread and strongly negative media coverage surrounds the event, sales figures begin to plummet. Wendys executives are under intense pressure to discover what really happened in their restaurant while they try to repair the damage done to their once well-respected brand.

Description based on XML content.

Licensed e-book