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Facebook Beacon : cool feature or an invasion of privacy? (A) / William R. Borchers, Brett W. Lilley, James S. ORourke.

By: Contributor(s): Material type: TextSeries: Publisher: London : SAGE Publications Ltd, 2017Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781526408433 (ebook) :
Subject(s): DDC classification:
  • 302.30285
Online resources: In November 2007, Facebook introduced Beacon, a feature designed to share a users online activities with friends. With concerns for their privacy, outraged Facebook users began expressing their negative feelings about Beacon. The feature soon become a privacy nightmare for the public, instead of the beneficial addition Facebook envisioned it to be. Now the company is left wondering how to handle its mistakes while maintaining a delicate balance between revenue growth and user privacy.
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Originally published: Borchers, W. R., Lilley, B. W., & ORourke, J. S. (2008). Facebook Beacon: Cool feature or an invasion of privacy? (A). 08-07 (A). Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.

In November 2007, Facebook introduced Beacon, a feature designed to share a users online activities with friends. With concerns for their privacy, outraged Facebook users began expressing their negative feelings about Beacon. The feature soon become a privacy nightmare for the public, instead of the beneficial addition Facebook envisioned it to be. Now the company is left wondering how to handle its mistakes while maintaining a delicate balance between revenue growth and user privacy.

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