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The Saga saga / Ian Chaston.

Av: Materialtyp: TextSerie: Utgivningsuppgift: [London] : SAGE, 2016Beskrivning: 1 online resource : illustrations (black and white, and colour)Innehållstyp:
  • text
  • still image
Medietyp:
  • computer
Bärartyp:
  • online resource
ISBN:
  • 9781473938588 (ebook) :
Ämnen: DDK-klassifikation:
  • 658.812 23
Onlineresurser: Saga Ltd was the first UK tourist travel firm to cater exclusively to retired people. Saga's founder, Sydney de Haan, was successful in that he was the first to identify this opportunity within the travel market. He has sustained his success by adapting to meet customer and market needs.
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Originally Published in: Chaston, I. (2010). The Saga Saga. In Entrepreneurial management in small firms (pp. 16). London: SAGE Publications Ltd. Print. ISBN: 9781848600256.

Saga Ltd was the first UK tourist travel firm to cater exclusively to retired people. Saga's founder, Sydney de Haan, was successful in that he was the first to identify this opportunity within the travel market. He has sustained his success by adapting to meet customer and market needs.

Description based on online resource; title from home page (viewed on April 22, 2016).

Licensed e-book