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The Saga saga / Ian Chaston.

By: Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781473938588 (ebook) :
Subject(s): DDC classification:
  • 658.812 23
Online resources: Saga Ltd was the first UK tourist travel firm to cater exclusively to retired people. Saga's founder, Sydney de Haan, was successful in that he was the first to identify this opportunity within the travel market. He has sustained his success by adapting to meet customer and market needs.
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Originally Published in: Chaston, I. (2010). The Saga Saga. In Entrepreneurial management in small firms (pp. 16). London: SAGE Publications Ltd. Print. ISBN: 9781848600256.

Saga Ltd was the first UK tourist travel firm to cater exclusively to retired people. Saga's founder, Sydney de Haan, was successful in that he was the first to identify this opportunity within the travel market. He has sustained his success by adapting to meet customer and market needs.

Description based on online resource; title from home page (viewed on April 22, 2016).

Licensed e-book