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Unconventional promotion / Ian Chaston.

By: Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781473939042 (ebook) :
Subject(s): DDC classification:
  • 658.802 23
Online resources: Promoting an entrepreneurial product or service often requires an entrepreneurial approach to customer communication. This case study examines four such instances of innovative marketing employed by Nettimarket, The Body Shop, Dell and The Arctic Monkeys.
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Originally Published in: Chaston, I. (2010). Unconventional Promotion. In Entrepreneurial management in small firms (pp. 155-156). London: SAGE Publications Ltd. ISBN: 9781848600256.

Promoting an entrepreneurial product or service often requires an entrepreneurial approach to customer communication. This case study examines four such instances of innovative marketing employed by Nettimarket, The Body Shop, Dell and The Arctic Monkeys.

Description based on online resource; title from home page (viewed on April 26, 2016).

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