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Unconventional promotion / Ian Chaston.

Av: Materialtyp: TextSerie: Utgivningsuppgift: [London] : SAGE, 2016Beskrivning: 1 online resource : illustrations (black and white, and colour)Innehållstyp:
  • text
  • still image
Medietyp:
  • computer
Bärartyp:
  • online resource
ISBN:
  • 9781473939042 (ebook) :
Ämnen: DDK-klassifikation:
  • 658.802 23
Onlineresurser: Promoting an entrepreneurial product or service often requires an entrepreneurial approach to customer communication. This case study examines four such instances of innovative marketing employed by Nettimarket, The Body Shop, Dell and The Arctic Monkeys.
Inga fysiska exemplar för denna post

Originally Published in: Chaston, I. (2010). Unconventional Promotion. In Entrepreneurial management in small firms (pp. 155-156). London: SAGE Publications Ltd. ISBN: 9781848600256.

Promoting an entrepreneurial product or service often requires an entrepreneurial approach to customer communication. This case study examines four such instances of innovative marketing employed by Nettimarket, The Body Shop, Dell and The Arctic Monkeys.

Description based on online resource; title from home page (viewed on April 26, 2016).

Licensed e-book