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Conseco Senior Health Insurance : a strategic problem of reputation and regulation / Nicola Persico & C. James Prieur.

By: Contributor(s): Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781473969698 (ebook) :
Subject(s): DDC classification:
  • 368.38200973 23
Online resources: In 2007 Conseco's CEO, C. James Prieur, faced a complicated set of problems with his company's long-term care (LTC) insurance subsidiary, Conseco Senior Health Insurance (CSHI). CSHI faced the threat of congressional hearings and an investigation by the U.S. Government Accountability Office, triggered by an unflattering New York Times article alleging that CSHI had an unusually large number of customer complaints and was denying legitimate claims. This case examines Conseco's regulatory issues and problems with its diminished reputation.
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Originally Published in: Persico, N., & Prieur, C. J. (2015). Conseco Senior Health Insurance: A Strategic Problem of Reputation and Regulation. 5-313-502. Evanston, IL: Kellogg School of Management, Northwestern University.

In 2007 Conseco's CEO, C. James Prieur, faced a complicated set of problems with his company's long-term care (LTC) insurance subsidiary, Conseco Senior Health Insurance (CSHI). CSHI faced the threat of congressional hearings and an investigation by the U.S. Government Accountability Office, triggered by an unflattering New York Times article alleging that CSHI had an unusually large number of customer complaints and was denying legitimate claims. This case examines Conseco's regulatory issues and problems with its diminished reputation.

Description based on online resource; title from home page (viewed on April 28, 2016).

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