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Made-in-India cars : when safety isn't a priority / Wolfgang Messner, Katherine C. Wilson.

By: Contributor(s): Material type: TextSeries: Publisher: London : SAGE Publications: SAGE Business Cases Originals, 2018Description: 1 online resource : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781526462725 (ebook) :
Subject(s): DDC classification:
  • 338.4762920954
Online resources: India's automobile industry has recently seen an increase in internationalization. However, crash tests performed in 2017 by the Global NCAP on cars built in India for the Indian market identified numerous models with failing scores and an astounding lack of what are today regarded basic safety qualities. This case examines the interplay between foreign firms, local consumers, and government regulations. Taking the Duster and Kwid as examples, two popular car models in India manufactured by the French multinational automobile company Renault, it allows students to think critically about differences in consumer needs, values, and standards, along with business ethics in an emerging market.
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Includes bibliographical references and index.

India's automobile industry has recently seen an increase in internationalization. However, crash tests performed in 2017 by the Global NCAP on cars built in India for the Indian market identified numerous models with failing scores and an astounding lack of what are today regarded basic safety qualities. This case examines the interplay between foreign firms, local consumers, and government regulations. Taking the Duster and Kwid as examples, two popular car models in India manufactured by the French multinational automobile company Renault, it allows students to think critically about differences in consumer needs, values, and standards, along with business ethics in an emerging market.

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