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Multimodality and Social Semiosis : Communication, Meaning-Making, and Learning in the Work of Gunther Kress.

By: Contributor(s): Material type: TextSeries: Publisher: Oxford : Taylor & Francis Group, 2013Copyright date: ©2013Edition: 1st edDescription: 1 online resource (314 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781136726781
Subject(s): Genre/Form: DDC classification:
  • 302.2
Online resources:
Contents:
Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- List of Illustrations -- Acknowledgements -- Foreword -- Introduction -- Overview: Areas of Work and Writing -- Part I: Two Personal Views -- 1. Kress on Kress: Using a Method to Read a Life -- The Formation of a Semiotician -- Beyond Critical Linguistics -- Multimodality: Simple, Really -- Theory and Analysis -- Mediated Fragments of a Layered Life -- Conclusion -- 2. On Transformation: Reflections on the Work of, and Working with, Gunther Kress -- Critique -- Genre -- Design -- Difference and Change -- Multimodality -- Transformation -- Part II: Semiotics and Meaning-Making -- 3. Semiotic and Spatial Scope: Towards a Materialist Semiotics -- Introduction -- Public Signs -- Scope and Demarcation -- Conclusions -- 4. Proactive Design Theories of Sign Use: Reflections on Gunther Kress -- Two Theories -- Games -- Modding -- 5. Making Meaning in Japanese: Orthographic Principles and Semiotic Meaning Potential -- Introduction -- Multigraphic Resources -- Sign-Making Potentiality and Semiotic Logic -- Orchestrating Meaning as Display -- Conclusion -- 6. Colour Schemes -- Introduction -- Colour Harmony -- Parametric Approach -- Value -- Saturation -- Purity -- Transparency -- Luminosity -- Luminescence -- Lustre -- Temperature -- Modulation -- Differentiation -- Colour Schemes -- 7. On the Problematics of Visual Imagery -- The Question of Grammar -- Rethinking Visual Literacy -- The Future of the Image -- 8. Mediated Frameworks for Participation -- The Changing Landscape of Mediation -- Beyond the Dyad -- Forms of Television Talk -- Emerging Mediating Frameworks for Participation -- Conclusion -- Acknowledgement -- 9. The Search for Multimodality: Mimesis, Performativity, and Ritual -- Mimetic Learning as Cultural Learning.
Performativity: The Staging and Performance of Learning -- Rituals of Learning and Communication -- 10. On Magical Language: Multimodality and the Power to Change Things -- 11. Multimodality and New Literacy Studies: Exploring Complimentarity -- Multimodality and New Literacy Studies: Comparative Perspectives -- Multimodality and New Literacy Studies: "to Avoid" and "to Build on" -- To Avoid -- To Build On -- Complementary -- Part III: Shaping Knowledge: Agency in Learning and Design -- 12. Gunther Kress and Politics -- Kress' Turn -- A Summary -- Making Signs and Making Humans -- Marxisms and Capitalisms -- 13. Transformation and Sign-Making: The Principles of Sketching in Designs for Learning -- Background -- Sameness or Difference as Understanding of Learning -- The Outdoor School in Bissau -- The Digital Learning Space -- Learning and Playing -- Theories of Play -- Theories of Learning -- A Design-Theoretic, Multimodal Perspective of Learning -- Communication as a Model for "learning" -- The Role of Artefacts for Play and Learning -- Designs for Learning -- Post Scriptum -- 14. Bildungssprache-a Case of Multiliteracies and Multimodalities -- Immigration Patterns and the Challenge of Diversity in Urban Areas: The Example of Germany -- How Migrant Students Achieve in Germany-A Sad Story -- Attempts to Understand Reasons for Difference in Performance -- Understanding the Effects of Mono-Literacies in Multilingual Classrooms -- Notes -- 15. Kressian Moments in South African Classrooms: Multimodality, Representation, and Learning -- The Arrival of Multimodality in "The New South Africa" -- Liberation -- Diversity -- Innovation -- Agency and Transformation -- A Methodology for Analysis -- Propagating the Ideas Through Curriculum and Collaborative Research Projects -- Kressian Moments in South African Classrooms: A Selection.
Representations, Rights, and Resources in the Kressian Moment -- The Kressian Moment as a Transmodal Moment -- The Kressian Moment as Walking and Writing the City -- The Kressian Moment as a Dance of the Cochlea -- The Kressian Moment and Assessment -- The Kressian Moment Across Disciplines -- Conclusion -- 16. Voice as Design: Exploring Academic Voice in Multimodal Texts in Higher Education -- Academic Voice -- Authorial Engagement -- Modality -- Citation -- Voice, Agency and "Design": Implications of Exploring Academic Voice for Student Access -- 17. After Writing: Rethinking the Paths to Composition -- Writing" in Contemporary Times -- The Socialization of Academic Writing -- The Meaning-Makers: Supporting Research -- A Logic of Writing -- Interest -- Transformation and Transformative Action -- Making-Meaning in Many Media: Cutting out as Multimodal Meaning-Making -- Futures After Writing -- 18. Semiotic Work in the Apparently Mundane: Completing a Structured Worksheet -- Selecting and Combining Resources in Semiotic Work -- Semiotic Work in Completing a Structured Worksheet -- The Significance of Semiotic Work -- 19. Visual Communication in a Physics Course -- Background -- Some Key Influences -- The Growing Importance of Visualisation -- Visual Communication -- A Conceptual Example: "Heat" and "Work" -- Data Displays -- Understanding "At a Glance"? -- Graphics for Mathematics -- Scientific Images with Pedagogic Intent -- Culture and Context -- Conclusions -- 20. From Error to Multimodal Semiosis: Reading Student Writing Differently -- Introduction -- Prompts in the Assessment of Student Writing -- Reading as Interpretation -- Student Texts, Style, and Language Games -- Reading the Student Writer in the Text -- A Way of Reading the Students' Errors: Ethnopoetics -- Ethnopoetic Readings of Two Student Texts -- Example 1 -- Example 2 -- Conclusion.
21. Encounters and (Missed) Opportunities-Rethinking Media and Communication Studies From a Multimodal Perspective -- Juxtapositioning Media and Communication Studies with Social Semiotic Theory of Multimodality -- The Social Semiotic Theory of Multimodality as a Foundation of Media and Communication Studies -- Beyond Representation: Affect -- 22. Composition and Appropriation in a Culture Characterised by Provisionality -- Resources for Representation -- Provisional, Unstable, Diverse-De-Traditionalisation of Cultural Resources of Representation -- Changing Socio-Cultural Structures, Agency, and Cultural Practices of Learning -- The Workshop and its Salient Features -- From the De-Traditionalisation of Cultural Resources and Learning to Didactic Feature Elements -- Part IV: Knowing and Learning Beyond the Walls of Traditional Education -- 23. Towards a Social and Ethical View of Semiosis: Examples From the Museum -- A Social Semiotic Approach -- Against Arbitrariness: Motivation, Interest, and Agency -- Multimodal Work: Design and Navigation -- Concluding Discussion: Towards a Social and Ethical Approach to Meaning-Making -- 24. Multimodality and Digital Environments: An Illustrative Example of the Museum Visitor Experience -- Multimodality and Digital Environments -- Digital Technology, Multimodality, and Museums -- Youtube and Flickr: The Weather Project by Olafur Eliasson at the Tate Modern Museum, London, UK -- Concluding Comments -- 25. Making Meaning in the Operating Theatre -- Introduction -- What Happens in the Operating Theatre -- Changes in Surgical Practice -- Communication in the Operating Theatre -- The Operating Theatre as a Pedagogic Site -- Communication and Multimodality -- Frames and Cones -- Simulation -- Conclusion -- 26. Learning, Design, and Performance: Towards a Semiotic-Ethnographic Account of Surgical Simulation.
Introduction -- Simulation as Mimics -- Simulation as Design -- Simulation as Performance -- Conclusion -- Contributors -- References -- Index.
Summary: Gunther Kress, one of the founders of social semiotics and multimodality, has made lasting contributions to these fields through his work in semiotics and meaning-making; power and identity; agency, design, production; pedagogy and learning; and sites of transformation. This book brings together leading scholars in a variety of disciplines to examine and build upon his work. Not only do the individual contributions to the book pick up the threads of the often collaborative work of the authors with Kress, but they show how these approaches were subsequently developed and discuss what future trajectories the authors see for them.
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Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- List of Illustrations -- Acknowledgements -- Foreword -- Introduction -- Overview: Areas of Work and Writing -- Part I: Two Personal Views -- 1. Kress on Kress: Using a Method to Read a Life -- The Formation of a Semiotician -- Beyond Critical Linguistics -- Multimodality: Simple, Really -- Theory and Analysis -- Mediated Fragments of a Layered Life -- Conclusion -- 2. On Transformation: Reflections on the Work of, and Working with, Gunther Kress -- Critique -- Genre -- Design -- Difference and Change -- Multimodality -- Transformation -- Part II: Semiotics and Meaning-Making -- 3. Semiotic and Spatial Scope: Towards a Materialist Semiotics -- Introduction -- Public Signs -- Scope and Demarcation -- Conclusions -- 4. Proactive Design Theories of Sign Use: Reflections on Gunther Kress -- Two Theories -- Games -- Modding -- 5. Making Meaning in Japanese: Orthographic Principles and Semiotic Meaning Potential -- Introduction -- Multigraphic Resources -- Sign-Making Potentiality and Semiotic Logic -- Orchestrating Meaning as Display -- Conclusion -- 6. Colour Schemes -- Introduction -- Colour Harmony -- Parametric Approach -- Value -- Saturation -- Purity -- Transparency -- Luminosity -- Luminescence -- Lustre -- Temperature -- Modulation -- Differentiation -- Colour Schemes -- 7. On the Problematics of Visual Imagery -- The Question of Grammar -- Rethinking Visual Literacy -- The Future of the Image -- 8. Mediated Frameworks for Participation -- The Changing Landscape of Mediation -- Beyond the Dyad -- Forms of Television Talk -- Emerging Mediating Frameworks for Participation -- Conclusion -- Acknowledgement -- 9. The Search for Multimodality: Mimesis, Performativity, and Ritual -- Mimetic Learning as Cultural Learning.

Performativity: The Staging and Performance of Learning -- Rituals of Learning and Communication -- 10. On Magical Language: Multimodality and the Power to Change Things -- 11. Multimodality and New Literacy Studies: Exploring Complimentarity -- Multimodality and New Literacy Studies: Comparative Perspectives -- Multimodality and New Literacy Studies: "to Avoid" and "to Build on" -- To Avoid -- To Build On -- Complementary -- Part III: Shaping Knowledge: Agency in Learning and Design -- 12. Gunther Kress and Politics -- Kress' Turn -- A Summary -- Making Signs and Making Humans -- Marxisms and Capitalisms -- 13. Transformation and Sign-Making: The Principles of Sketching in Designs for Learning -- Background -- Sameness or Difference as Understanding of Learning -- The Outdoor School in Bissau -- The Digital Learning Space -- Learning and Playing -- Theories of Play -- Theories of Learning -- A Design-Theoretic, Multimodal Perspective of Learning -- Communication as a Model for "learning" -- The Role of Artefacts for Play and Learning -- Designs for Learning -- Post Scriptum -- 14. Bildungssprache-a Case of Multiliteracies and Multimodalities -- Immigration Patterns and the Challenge of Diversity in Urban Areas: The Example of Germany -- How Migrant Students Achieve in Germany-A Sad Story -- Attempts to Understand Reasons for Difference in Performance -- Understanding the Effects of Mono-Literacies in Multilingual Classrooms -- Notes -- 15. Kressian Moments in South African Classrooms: Multimodality, Representation, and Learning -- The Arrival of Multimodality in "The New South Africa" -- Liberation -- Diversity -- Innovation -- Agency and Transformation -- A Methodology for Analysis -- Propagating the Ideas Through Curriculum and Collaborative Research Projects -- Kressian Moments in South African Classrooms: A Selection.

Representations, Rights, and Resources in the Kressian Moment -- The Kressian Moment as a Transmodal Moment -- The Kressian Moment as Walking and Writing the City -- The Kressian Moment as a Dance of the Cochlea -- The Kressian Moment and Assessment -- The Kressian Moment Across Disciplines -- Conclusion -- 16. Voice as Design: Exploring Academic Voice in Multimodal Texts in Higher Education -- Academic Voice -- Authorial Engagement -- Modality -- Citation -- Voice, Agency and "Design": Implications of Exploring Academic Voice for Student Access -- 17. After Writing: Rethinking the Paths to Composition -- Writing" in Contemporary Times -- The Socialization of Academic Writing -- The Meaning-Makers: Supporting Research -- A Logic of Writing -- Interest -- Transformation and Transformative Action -- Making-Meaning in Many Media: Cutting out as Multimodal Meaning-Making -- Futures After Writing -- 18. Semiotic Work in the Apparently Mundane: Completing a Structured Worksheet -- Selecting and Combining Resources in Semiotic Work -- Semiotic Work in Completing a Structured Worksheet -- The Significance of Semiotic Work -- 19. Visual Communication in a Physics Course -- Background -- Some Key Influences -- The Growing Importance of Visualisation -- Visual Communication -- A Conceptual Example: "Heat" and "Work" -- Data Displays -- Understanding "At a Glance"? -- Graphics for Mathematics -- Scientific Images with Pedagogic Intent -- Culture and Context -- Conclusions -- 20. From Error to Multimodal Semiosis: Reading Student Writing Differently -- Introduction -- Prompts in the Assessment of Student Writing -- Reading as Interpretation -- Student Texts, Style, and Language Games -- Reading the Student Writer in the Text -- A Way of Reading the Students' Errors: Ethnopoetics -- Ethnopoetic Readings of Two Student Texts -- Example 1 -- Example 2 -- Conclusion.

21. Encounters and (Missed) Opportunities-Rethinking Media and Communication Studies From a Multimodal Perspective -- Juxtapositioning Media and Communication Studies with Social Semiotic Theory of Multimodality -- The Social Semiotic Theory of Multimodality as a Foundation of Media and Communication Studies -- Beyond Representation: Affect -- 22. Composition and Appropriation in a Culture Characterised by Provisionality -- Resources for Representation -- Provisional, Unstable, Diverse-De-Traditionalisation of Cultural Resources of Representation -- Changing Socio-Cultural Structures, Agency, and Cultural Practices of Learning -- The Workshop and its Salient Features -- From the De-Traditionalisation of Cultural Resources and Learning to Didactic Feature Elements -- Part IV: Knowing and Learning Beyond the Walls of Traditional Education -- 23. Towards a Social and Ethical View of Semiosis: Examples From the Museum -- A Social Semiotic Approach -- Against Arbitrariness: Motivation, Interest, and Agency -- Multimodal Work: Design and Navigation -- Concluding Discussion: Towards a Social and Ethical Approach to Meaning-Making -- 24. Multimodality and Digital Environments: An Illustrative Example of the Museum Visitor Experience -- Multimodality and Digital Environments -- Digital Technology, Multimodality, and Museums -- Youtube and Flickr: The Weather Project by Olafur Eliasson at the Tate Modern Museum, London, UK -- Concluding Comments -- 25. Making Meaning in the Operating Theatre -- Introduction -- What Happens in the Operating Theatre -- Changes in Surgical Practice -- Communication in the Operating Theatre -- The Operating Theatre as a Pedagogic Site -- Communication and Multimodality -- Frames and Cones -- Simulation -- Conclusion -- 26. Learning, Design, and Performance: Towards a Semiotic-Ethnographic Account of Surgical Simulation.

Introduction -- Simulation as Mimics -- Simulation as Design -- Simulation as Performance -- Conclusion -- Contributors -- References -- Index.

Gunther Kress, one of the founders of social semiotics and multimodality, has made lasting contributions to these fields through his work in semiotics and meaning-making; power and identity; agency, design, production; pedagogy and learning; and sites of transformation. This book brings together leading scholars in a variety of disciplines to examine and build upon his work. Not only do the individual contributions to the book pick up the threads of the often collaborative work of the authors with Kress, but they show how these approaches were subsequently developed and discuss what future trajectories the authors see for them.

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