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The Practical Guide to Managing Event Venues.

By: Material type: TextSeries: Publisher: Oxford : Taylor & Francis Group, 2018Copyright date: ©2019Edition: 1st edDescription: 1 online resource (236 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781351045575
Subject(s): Genre/Form: DDC classification:
  • 394.2068
Online resources:
Contents:
Intro -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- List of Contributor -- Acknowledgements -- Part I The management of event venues -- 1 What is a venue? -- 1.1 Definition of venue -- 1.2 Types of venue -- 1.3 The demand for unusual venues -- 2 The Berners hierarchy of event needs -- 3 Hotels as venues for events -- 3.1 How hotels can recapture events business -- 4 Venue reputation -- 4.1 History of a venue -- 4.2 Testimonials -- 4.3 Client portfolio -- 4.4 Online reviews -- 4.5 By types of events -- 4.6 Referrals by word of mouth -- 4.7 View the venue - meet the team -- 5 Events as a source of income -- 5.1 Venues with events as the primary source of income -- 5.2 Venues with events as their secondary source of income -- 6 Venue professionalism -- 6.1 What makes a 'good' venue -- 6.2 Venue show-round -- 7 The need to meet expectations -- 8 Venue culture change -- 8.1 The need for good communication -- 8.2 Interdepartmental communication -- 8.3 The communication process for venues -- 9 The Berners one-person management structure -- 9.1 Client relationship -- 9.2 Receiving information -- 9.3 Disseminating information -- 9.4 Onsite event management -- 10 The role of the venue -- 11 Procuring external services -- 11.1 Management of catering outlets -- 11.2 Guiding the client -- 12 Winning business and retaining clients -- 12.1 Reactive marketing -- 12.2 Proactive marketing -- 12.3 Winning events business -- 12.4 Tendering -- 12.5 Pitching -- 12.6 Repeat business -- 13 Budgeting for events -- 13.1 Where budgets come from -- 13.2 How to create a budget -- 13.3 How budgets are developed -- 13.4 Return on investment (ROI) -- 13.5 Venue hire fee -- 14 Guests at venues -- 14.1 Personal safety of guests -- 14.2 Risk management -- 14.3 Common mistakes of venues -- Part II Event procedures for venues -- 15 Enquiry handling.
15.1 Receiving the enquiry -- 15.2 Date conflict -- 15.3 Enquiry file procedure -- 16 Show-round procedure -- 17 Confirmation and contract procedure -- 17.1 Venue contract (Appendix II) -- 18 Lead-in procedure -- 19 Client file procedure -- 20 Client relationship procedures -- 21 Event schedule/function sheet (Appendix III) -- 22 Operational procedures -- 23 Get-in and set-up procedure -- 23.1 Set-up -- 24 Rehearsal procedure -- 25 During-event procedures -- 25.1 Security briefing -- 25.2 Final walk-round -- 25.3 Opening the doors -- 25.4 Checking -- 25.5 Catering -- 25.6 Closing -- 26 De-rig procedure -- Part III Post-event procedures -- 27 Post-event procedures -- 27.1 Debriefs -- 27.2 Guest satisfaction evaluation -- 27.3 Problem solving -- 27.4 Final report (Appendix IV) -- 28 Case studies -- Case study 1 by Philip Berners: the London Hippodrome -- Case study 2 by Philip Berners: Thorpe Park -- Case study 3 by Dimitri Lera: a wedding in Tuscany -- I Event forecast -- II Venue contract -- III Function sheet/event schedule -- IV Final report -- Glossary -- Index.
Summary: This is a short, accessible and practical guide to running venues which are in the business of hosting events. Logically structured around the key stages of event management, this book makes the business of venue management appealing, understandable and achievable.
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Intro -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- List of Contributor -- Acknowledgements -- Part I The management of event venues -- 1 What is a venue? -- 1.1 Definition of venue -- 1.2 Types of venue -- 1.3 The demand for unusual venues -- 2 The Berners hierarchy of event needs -- 3 Hotels as venues for events -- 3.1 How hotels can recapture events business -- 4 Venue reputation -- 4.1 History of a venue -- 4.2 Testimonials -- 4.3 Client portfolio -- 4.4 Online reviews -- 4.5 By types of events -- 4.6 Referrals by word of mouth -- 4.7 View the venue - meet the team -- 5 Events as a source of income -- 5.1 Venues with events as the primary source of income -- 5.2 Venues with events as their secondary source of income -- 6 Venue professionalism -- 6.1 What makes a 'good' venue -- 6.2 Venue show-round -- 7 The need to meet expectations -- 8 Venue culture change -- 8.1 The need for good communication -- 8.2 Interdepartmental communication -- 8.3 The communication process for venues -- 9 The Berners one-person management structure -- 9.1 Client relationship -- 9.2 Receiving information -- 9.3 Disseminating information -- 9.4 Onsite event management -- 10 The role of the venue -- 11 Procuring external services -- 11.1 Management of catering outlets -- 11.2 Guiding the client -- 12 Winning business and retaining clients -- 12.1 Reactive marketing -- 12.2 Proactive marketing -- 12.3 Winning events business -- 12.4 Tendering -- 12.5 Pitching -- 12.6 Repeat business -- 13 Budgeting for events -- 13.1 Where budgets come from -- 13.2 How to create a budget -- 13.3 How budgets are developed -- 13.4 Return on investment (ROI) -- 13.5 Venue hire fee -- 14 Guests at venues -- 14.1 Personal safety of guests -- 14.2 Risk management -- 14.3 Common mistakes of venues -- Part II Event procedures for venues -- 15 Enquiry handling.

15.1 Receiving the enquiry -- 15.2 Date conflict -- 15.3 Enquiry file procedure -- 16 Show-round procedure -- 17 Confirmation and contract procedure -- 17.1 Venue contract (Appendix II) -- 18 Lead-in procedure -- 19 Client file procedure -- 20 Client relationship procedures -- 21 Event schedule/function sheet (Appendix III) -- 22 Operational procedures -- 23 Get-in and set-up procedure -- 23.1 Set-up -- 24 Rehearsal procedure -- 25 During-event procedures -- 25.1 Security briefing -- 25.2 Final walk-round -- 25.3 Opening the doors -- 25.4 Checking -- 25.5 Catering -- 25.6 Closing -- 26 De-rig procedure -- Part III Post-event procedures -- 27 Post-event procedures -- 27.1 Debriefs -- 27.2 Guest satisfaction evaluation -- 27.3 Problem solving -- 27.4 Final report (Appendix IV) -- 28 Case studies -- Case study 1 by Philip Berners: the London Hippodrome -- Case study 2 by Philip Berners: Thorpe Park -- Case study 3 by Dimitri Lera: a wedding in Tuscany -- I Event forecast -- II Venue contract -- III Function sheet/event schedule -- IV Final report -- Glossary -- Index.

This is a short, accessible and practical guide to running venues which are in the business of hosting events. Logically structured around the key stages of event management, this book makes the business of venue management appealing, understandable and achievable.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2025. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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