Book Cover -- Half-Title -- Title -- Copyright -- Contents -- Acknowledgements -- Introduction -- 1 WHAT'S IN A TITLE -- 2 STARTING-POINTS -- The significance of the 'popular' -- 3 RETROSPECT: THE 'NATIONWIDE' AUDIENCE RECONSIDERED -- Methodological debates -- Strategic essentialism and methodological individualism -- 4 AUDIENCE STUDIES, NOW AND IN THE FUTURE? -- The 'new audience research' -- The 'new revisionism' and its critics -- Towards a 'semiotic democracy'? -- Affirmative and 'redemptive' readings -- Identification, difference and the position of the analyst -- Popular audiences and cultural criticism -- Polysemy and its limits -- The politics of ethnographic research -- Part I Theoretical frameworks -- Chapter 1 Television audience research: a critical history -- The 'normative' paradigm -- From 'effects' to 'functions'…and back again -- The interpretative paradigm -- Uses, gratifications and meanings -- Classes, codes and correspondences -- Chapter 2 Psychoanalytic theories: texts, readers and subjects -- Interdiscourse and interpellation -- Ideological problematic and mode of address -- Individuals, subjects, 'subjects' -- Part II Class, ideology and interpretation -- Chapter 3 Interpreting television: the Nationwide audience -- THE CIRCUIT OF MASS COMMUNICATIONS -- The analysis of messages -- The message: encoding and decoding -- Reconceptualizing the audience -- INVESTIGATING AUDIENCE RESPONSES-THE NATIONWIDE RESEARCH PROJECT -- Research design and methodology -- Problems of hypothesis and sample -- Programme outlines -- THE NATIONWIDE AUDIENCE SURVEY -- INTERVIEW TRANSCRIPTS -- Interpreting the transcripts -- THE PATTERN OF DECODINGS: AN OVERVIEW AND SOME CONCLUSIONS -- Chapter 4 The 'Nationwide' Audience: a critical postscript -- Semiological problems -- Linguistic form and ideological meaning -- Sociological problems.

Reworking the decoding model -- Part III Gender, domestic leisure and viewing practices -- Chapter 5 Research development: from 'decoding' to viewing context -- Chapter 6 The gendered framework of family viewing -- What does it mean to 'watch television'? -- Questions of 'what?' and 'how?' -- Selecting television programmes at home -- Power and gender relations -- Television as the centre of family activity -- Research design -- Television and gender: the framework of analysis -- Power and control over programme choice -- Styles of viewing -- Planned and unplanned viewing -- Television-related talk -- Technology: use of the video -- Solo viewing and guilty pleasures -- Programme-type preferences -- National versus local news programming -- Conclusion -- Chapter 7 From Family Television to a sociology of media consumption -- Problems of gender essentialism -- Psychoanalytic perspectives -- The problem of 'The Family' -- Varieties of domestic context -- Family Television: a turn away from politics? -- Part IV Methodological issues -- Chapter 8 Towards an ethnography of the television audience -- Introduction -- The trouble with numbers -- Problems of empiricism -- Telling stories -- Towards ethnography -- Television and everyday life: the context of viewing -- Problems of ethnography and epistemology -- Postmodern ethnography and 'moral hypochondria' -- The object of study ? -- Part V Television, technology and consumption -- Chapter 9 Domestic communication: technologies and meanings -- Television and the domestic -- Technology reconsidered -- The problem of reading and the problem of the text -- Television, technology and consumption -- Chapter 10 The consumption of television as a commodity -- The 'commodification' of television -- Consumption as a general process -- Television and citizenship -- Television and popular taste.

Chapter 11 Private worlds and gendered technologies -- The public and the private -- TECHNOLOGY AND GENDER -- Appropriate technologies-for whom? -- Video games and computers: masculinized technologies? -- COMMUNICATIONS TECHNOLOGIES IN THE DOMESTIC SPHERE -- Technologies, boundaries and domestication -- AN ETHNOGRAPHIC PORTRAIT: THE DOMESTIC USES OF TECHNOLOGY -- Boundaries: external and internal -- Technology and control -- The organization of familial domains: space, gender, generation -- Gendered technologies and technological competence/confidence -- Technological inheritances -- Conclusion -- Part VI Between the private and the public -- Chapter 12 The construction of everyday life: political communication and domestic media -- INTRODUCTION -- Citizenship and audience membership -- New media: new relationships? -- The regulation of domestic pleasures -- The social construction of domestic time -- Cultural variations in time -- The broadcasting of time and the construction of imagined communities -- Chapter 13 Where the global meets the local: notes from the sitting-room -- Romantic readings? -- Micro- and macro-issues -- Communications technologies: scenarios of the future -- Postmodern geography and the 'generalized elsewhere' -- From the sitting-room to the (inter)nation(al) -- The production of cultural identities -- Notes -- INTRODUCTION -- 2 PSYCHOANALYTIC THEORBES: TEXTS, READERS AND SUBJECTS -- 3 INTERPRETING TELEVISION: THE NATIONWIDE AUDIENCE -- 4 THE 'NATIONWIDE' AUDIENCE: A CRITICAL POSTSCRIPT -- 7 FROM FAMILY TELEVISION TO A SOCIOLOGY OF MEDIA CONSUMPTION -- 8 TOWARDS AN ETHNOGRAPHY OF THE TELEVISION AUDIENCE -- 9 DOMESTIC COMMUNICATION: TECHNOLOGIES AND MEANINGS -- 11 PRIVATE WORLDS AND GENDERED TECHNOLOGIES -- 12 THE CONSTRUCTION OF EVERYDAY LIFE -- 13 WHERE THE GLOBAL MEETS THE LOCAL -- Bibliography -- Index.

A multi-faceted exploration of audience research, in which Morley draws on a rich body of empirical work to examine the emergence, development and future of audience research.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2025. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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