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Medicine, the Market and the Mass Media : Producing Health in the Twentieth Century.

By: Contributor(s): Material type: TextSeries: Publisher: Oxford : Taylor & Francis Group, 2005Copyright date: ©2005Edition: 1st edDescription: 1 online resource (321 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780203694541
Subject(s): Genre/Form: DDC classification:
  • 362.1/094/0904
Online resources:
Contents:
Cover -- Medicine, the Market and the Mass Media: Producing health in the twentieth century -- Copyright -- Contents -- Illustrations -- Contributors -- Foreword -- Acknowledgements -- Abbreviations -- Introduction -- Part I Interwar influences on postwar public health -- 1 Atlantic crossings in the measurement of health: From US appraisal forms to the League of Nations' health indices -- 2 Between war propaganda and advertising: The visual style of accident prevention as a precursor to postwar health education in Switzerland -- Part II The importance of the media in postwar public health -- 3 The media and the management of a food crisis: Aberdeen's typhoid outbreak in 1964 -- 4 Uneasy prevention: The problematic modernisation of health education in France after 1975 -- Part III Industrial models, public health and health services -- 5 Managerialism avant la lettre?: The debate on accounting in the NHS Hospitals in the 1950s -- 6 From evidence to market: Alfred Spinks's 1953 survey of new fields for pharmacological research, and the origins of ICI's cardiovascular programme -- 7 The 'invisible industrialist' and public health: The rise and fall of 'safer smoking' in the 1970s -- 8 Drug regulation and the Welfare State: Government, the pharmaceutical industry and the health professions in Great Britain, 1940-80 -- Part IV Changing models and different national styles -- 9 Cleansing the air and promoting health: The politics of pollution in postwar Britain -- 10 Americans and Pavlovians: The Central Institute for Cardiovascular Research at the East German Academy of Sciences and its precursor institutions as a case study of biomedical research in a country of the Soviet Bloc (c. 1950-80) -- 11 Science, markets and public health: Contemporary testing for breast cancer predisposition -- Index.
Summary: This collection opens up the post war history of public health to sustained research based, historical scrutiny. It examines the development of a new view of 'the health of the public' and the influences which shaped it in the post war years.
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Cover -- Medicine, the Market and the Mass Media: Producing health in the twentieth century -- Copyright -- Contents -- Illustrations -- Contributors -- Foreword -- Acknowledgements -- Abbreviations -- Introduction -- Part I Interwar influences on postwar public health -- 1 Atlantic crossings in the measurement of health: From US appraisal forms to the League of Nations' health indices -- 2 Between war propaganda and advertising: The visual style of accident prevention as a precursor to postwar health education in Switzerland -- Part II The importance of the media in postwar public health -- 3 The media and the management of a food crisis: Aberdeen's typhoid outbreak in 1964 -- 4 Uneasy prevention: The problematic modernisation of health education in France after 1975 -- Part III Industrial models, public health and health services -- 5 Managerialism avant la lettre?: The debate on accounting in the NHS Hospitals in the 1950s -- 6 From evidence to market: Alfred Spinks's 1953 survey of new fields for pharmacological research, and the origins of ICI's cardiovascular programme -- 7 The 'invisible industrialist' and public health: The rise and fall of 'safer smoking' in the 1970s -- 8 Drug regulation and the Welfare State: Government, the pharmaceutical industry and the health professions in Great Britain, 1940-80 -- Part IV Changing models and different national styles -- 9 Cleansing the air and promoting health: The politics of pollution in postwar Britain -- 10 Americans and Pavlovians: The Central Institute for Cardiovascular Research at the East German Academy of Sciences and its precursor institutions as a case study of biomedical research in a country of the Soviet Bloc (c. 1950-80) -- 11 Science, markets and public health: Contemporary testing for breast cancer predisposition -- Index.

This collection opens up the post war history of public health to sustained research based, historical scrutiny. It examines the development of a new view of 'the health of the public' and the influences which shaped it in the post war years.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2025. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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