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Globalization, Development and the Mass Media.

By: Material type: TextPublisher: London : SAGE Publications, Limited, 2007Copyright date: ©2008Edition: 1st edDescription: 1 online resource (219 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781849205375
Subject(s): Genre/Form: DDC classification:
  • 302.23
Online resources:
Contents:
Cover Page -- Title Page -- Copyright Page -- Contents -- Acknowledgements -- 1 Introduction -- 2 Communicating Modernity -- 3 The Passing of Modernity -- 4 Varieties of Participation -- 5 Cultural and Media Imperialism -- 6 The Failure of the Imperialism Paradigm -- 7 Globalization and the Media -- 8 The Limits of Globalization -- 9 Towards a New Paradigm -- References -- Index.
Summary: This book gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization. It looks at the ways in which the media can be used to effect change and development, and traces the evolution of thinking from attempts to spread ′modernity′ by way of using the media through to alternative perspectives based on encouraging participation in development communication. It explores the theory of media imperialism, the criticisms that it provoked, and its replacement as the dominant theory of international communication by globalization.
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Cover Page -- Title Page -- Copyright Page -- Contents -- Acknowledgements -- 1 Introduction -- 2 Communicating Modernity -- 3 The Passing of Modernity -- 4 Varieties of Participation -- 5 Cultural and Media Imperialism -- 6 The Failure of the Imperialism Paradigm -- 7 Globalization and the Media -- 8 The Limits of Globalization -- 9 Towards a New Paradigm -- References -- Index.

This book gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization. It looks at the ways in which the media can be used to effect change and development, and traces the evolution of thinking from attempts to spread ′modernity′ by way of using the media through to alternative perspectives based on encouraging participation in development communication. It explores the theory of media imperialism, the criticisms that it provoked, and its replacement as the dominant theory of international communication by globalization.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2025. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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