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Power Play : Sport, the Media and Popular Culture.

By: Contributor(s): Material type: TextPublisher: Edinburgh : Edinburgh University Press, 2009Copyright date: ©2009Edition: 2nd edDescription: 1 online resource (265 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780748635948
Subject(s): Genre/Form: DDC classification:
  • 306.4/83
Online resources:
Contents:
Intro -- Copyright -- Contents -- Preface -- Acknowledgements -- Chapter 1 Sport, the Media and Popular Culture -- Chapter 2 All Our Yesterdays: A History of Media Sport -- Chapter 3 A Sporting Triangle: Television, Sport and Sponsorship -- Chapter 4 Power Game: Why Sport Matters to Television -- Chapter 5 Who Wants to be a Millionaire? Media Sport and Stardom -- Chapter 6The Race Game: Media Sport, Race and Ethnicity -- Chapter 7 Playing the Game: Media Sport and Gender -- Chapter 8 Games Across Frontiers: Mediated Sport and National Identity -- Chapter 9 The Sports Pages: Journalism and Sport -- Chapter 10 Consuming Sport: Fans, Fandom and the Audience -- Chapter 11 Conclusion: Sport in the Digital Age -- Bibliography -- Index.
Summary: A new study of the link between three key obsessions of the 20th century: the media, sport and popular culture.
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Intro -- Copyright -- Contents -- Preface -- Acknowledgements -- Chapter 1 Sport, the Media and Popular Culture -- Chapter 2 All Our Yesterdays: A History of Media Sport -- Chapter 3 A Sporting Triangle: Television, Sport and Sponsorship -- Chapter 4 Power Game: Why Sport Matters to Television -- Chapter 5 Who Wants to be a Millionaire? Media Sport and Stardom -- Chapter 6The Race Game: Media Sport, Race and Ethnicity -- Chapter 7 Playing the Game: Media Sport and Gender -- Chapter 8 Games Across Frontiers: Mediated Sport and National Identity -- Chapter 9 The Sports Pages: Journalism and Sport -- Chapter 10 Consuming Sport: Fans, Fandom and the Audience -- Chapter 11 Conclusion: Sport in the Digital Age -- Bibliography -- Index.

A new study of the link between three key obsessions of the 20th century: the media, sport and popular culture.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2025. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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