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Media Convergence and Deconvergence.

By: Contributor(s): Material type: TextSeries: Publisher: Cham : Springer International Publishing AG, 2017Copyright date: ©2017Edition: 1st edDescription: 1 online resource (343 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9783319512891
Subject(s): Genre/Form: DDC classification:
  • 302.23
Online resources:
Contents:
Intro -- Acknowledgements -- Contents -- Editors and Contributors -- List of Figures -- List of Tables -- Part I Introduction -- Chapter 1 Media Convergence Meets Deconvergence -- Media Convergence as a Concept -- Media Convergence and Deconvergence from the User's Perspective -- The Proliferation of Devices and of Media Related Practices -- The Transmedia Flow of Content and the Dissolution of Distinctive Usage Scenarios -- The Interconnection of Media and the Management of Domestic Infrastructures -- The Convergence and Deconvergence of Media and Communications Markets -- The Rationale for Market Convergence -- The Rationale for Market Deconvergence -- Aims and Scope of the Book -- References -- Chapter 2 Deconstructing "Media Convergence": A Cultural History of the Buzzword, 1980s-2010s -- Introduction to a Confusing Term -- A Short Prehistory: Media Convergence Before Digitization -- Four (Historical) Dimensions that Promote an Understanding of Convergence -- Technological Convergence from the Early 1980s -- Economic/Market Convergence from the Late 1980s/Early 1990s -- Political/Regulatory Convergence from the 1990s -- Cultural Convergence from the 2000s -- A Very Short Quantitative History of the Term -- Conclusion: A History of Change and Continuity -- References -- Part II Media Audiences and Usage -- Chapter 3 Convergence in Domestic Media Use? The Interplay of Old and New Media at Home -- Introduction: Challenges of convergence in audience and reception studies -- Theoretical background: Grasping convergence as a user-driven process -- Two concepts of convergent media use: Cultural convergence and consumption convergence -- Analyzing convergence: From technological determinism to a user-centered perspective -- Analyzing convergent media use against the background of the domestication approach -- Methodology.
Analyzing media repertoires: Coexistence of old and new media -- Three patterns of domestic media use -- Type 1: Focus on classic media -- Type 2: Focus on diverse media -- Type 3: Focus on online media -- Reasons for the persistence of classic media -- Factors promoting terminal convergence -- Convergence as an "add-on": Convergent media practices beyond the merging of devices -- Conclusion -- References -- Chapter 4 Blurred Lines, Distinct Forces: The Evolving Practices of Italian TV Audiences in a Convergent Scenario -- Researching Convergent Television Viewing Practices: Beyond the Idealizations -- Mapping Convergent Viewers' Practices -- Main Trends in Italian Convergent Television Consumption -- Conclusions: A Doubly Mobile Pyramid -- References -- Chapter 5 Media Convergence and the Network Society: Media Logic(s), Polymedia and the Transition of the Public Sphere -- Introduction -- Network Society and Convergence -- Convergence and Media Logic -- Network Media Logic -- Converged Media and Polymedia -- Polymedia, Media Logic and Media Grammar -- Consequences of Converged Media and Polymedia Platforms: Mini-Publics -- Summary and Outlook: New Universes -- References -- Chapter 6 Deconstructing Audiences in Converging Media Environments -- Introduction -- How Does Convergence Affect Audience Behaviors? -- Cross-Media Repertoires: How Do Users Combine Different Media? -- Conceptual Considerations -- Media Repertoires as Meaningful Practice: A Qualitative Approach -- Media Repertoires as Patterns of Behavior: A Quantitative Approach -- Describing Relative Proportions of Media Within People's Time Budget -- Investigating Correlations Between Different Media -- Identifying Patterns of Media Use and Types of Media Users -- Communication Modes: What Are People Actually Doing When They Use a Medium? -- Conclusion -- References.
Part III Production and Distribution of Media Content -- Chapter 7 Convergent Media Quality? Comparing the Content of Online and Offline Media in Switzerland -- Introduction -- Consequences of Convergence and Digitalization on Journalism -- Methodology -- Empirical Aspects -- Digital News Offerings: Traditional Press Still Dominates the Online Sector -- News Media-Advertising Revenues -- Trends in the Reporting Quality of Press and Online Titles -- Conclusions -- References -- Chapter 8 Transmedia Storytelling and Mega-Narration: Audiovisual Production in Converged Media Environments -- Transmedia storytelling and the building of narrative worlds -- Types of transmedia storytelling and television drama series -- Mega-narration in the marvel cinematic universe -- Conclusion -- References -- Chapter 9 Web 2.0: An Argument Against Convergence -- Introduction -- Yahoo! and the Dangers of Convergence -- Web 2.0-What Does that Mean? -- Convergence-Where Web 2.0 Sits -- The History of Data Services-The Origins of Web 2.0? -- Web 2.0 as an Argument Against Convergence -- References -- Part IV Regulation and Media Markets -- Chapter 10 The Deconverging Convergence of the Global Communication Industries in the Twenty-First Century -- Introduction -- Media Convergence Amid Media Deconvergence -- Deconvergence of Media Industries in the 2010s -- Implications of Media Deconvergence -- Discussion and Conclusion -- References -- Chapter 11 Deconstructing the Music Industry Ecosystem -- Introduction -- The Music-Digital Convergence: A Marriage Made in Hell? -- Institutional and Organizational Responses to Technological Threats -- The Convergence of Music Industry Sub-Sectors -- Oligopolistic trends in music markets -- Summary and Concluding Remarks -- References.
Chapter 12 Is Convergence the "Killer Bug" in the Media Ecosystem? The Case of Flemish Media Policymaking 2010-2015 -- Introduction -- Media Convergence: Technology Meets Economy -- Policymaking in an Era of Convergence -- Convergence and Press: The Mediahuis Case -- Convergence and Commercial Media: The Signal Integrity Case -- Convergence and Public Service Broadcasting -- Conclusion -- References -- Chapter 13 Connected TV: Conceptualizing the Fit Between Convergence and Organizational Strategy Within a Contingency Theory Framework: The Case of Germany -- Introduction -- Contingency theory approaches to convergence strategy -- Connected TV in Germany -- Conclusion -- References -- Chapter 14 Regulatory (de) Convergence: Localism, Federalism, and Nationalism in American Telecommunications Policy -- The State of the States in Telecommunications Regulations -- A Brief History of Cable Regulation -- The 1996 Telecommunications Act -- Statewide Franchising -- Local Franchising Report and Order -- Back to the Present: Municipal Broadband -- Conclusion -- References -- Chapter 15 The Triple-Network Convergence in China: Implementation and Challenges -- Introduction: Triple-Network as a Form of Media Convergence -- Development of Triple-Network Convergence in China -- Three Levels of Triple-Network Convergence -- Supervision and Management -- Achievements: Top-Level Design and Policy Support -- Challenges: Conflicts of Interest Between SAPPRFT and MIIT -- Networks and Operators -- Achievements: Bandwidth Upgrades and Access to the Optical Network -- Challenges: Network Monopoly and Segregation by Operators -- Integration of Business -- Achievements: Thriving IPTV and OTT Services -- Challenges: Management Disputes and Vicious Competition -- Future Paths and Challenges to Triple-Network Convergence -- From Triple-Network Convergence to Internet Plus?.
Future Challenges to the Idea of Triple-Network Convergence -- References -- Index.
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Intro -- Acknowledgements -- Contents -- Editors and Contributors -- List of Figures -- List of Tables -- Part I Introduction -- Chapter 1 Media Convergence Meets Deconvergence -- Media Convergence as a Concept -- Media Convergence and Deconvergence from the User's Perspective -- The Proliferation of Devices and of Media Related Practices -- The Transmedia Flow of Content and the Dissolution of Distinctive Usage Scenarios -- The Interconnection of Media and the Management of Domestic Infrastructures -- The Convergence and Deconvergence of Media and Communications Markets -- The Rationale for Market Convergence -- The Rationale for Market Deconvergence -- Aims and Scope of the Book -- References -- Chapter 2 Deconstructing "Media Convergence": A Cultural History of the Buzzword, 1980s-2010s -- Introduction to a Confusing Term -- A Short Prehistory: Media Convergence Before Digitization -- Four (Historical) Dimensions that Promote an Understanding of Convergence -- Technological Convergence from the Early 1980s -- Economic/Market Convergence from the Late 1980s/Early 1990s -- Political/Regulatory Convergence from the 1990s -- Cultural Convergence from the 2000s -- A Very Short Quantitative History of the Term -- Conclusion: A History of Change and Continuity -- References -- Part II Media Audiences and Usage -- Chapter 3 Convergence in Domestic Media Use? The Interplay of Old and New Media at Home -- Introduction: Challenges of convergence in audience and reception studies -- Theoretical background: Grasping convergence as a user-driven process -- Two concepts of convergent media use: Cultural convergence and consumption convergence -- Analyzing convergence: From technological determinism to a user-centered perspective -- Analyzing convergent media use against the background of the domestication approach -- Methodology.

Analyzing media repertoires: Coexistence of old and new media -- Three patterns of domestic media use -- Type 1: Focus on classic media -- Type 2: Focus on diverse media -- Type 3: Focus on online media -- Reasons for the persistence of classic media -- Factors promoting terminal convergence -- Convergence as an "add-on": Convergent media practices beyond the merging of devices -- Conclusion -- References -- Chapter 4 Blurred Lines, Distinct Forces: The Evolving Practices of Italian TV Audiences in a Convergent Scenario -- Researching Convergent Television Viewing Practices: Beyond the Idealizations -- Mapping Convergent Viewers' Practices -- Main Trends in Italian Convergent Television Consumption -- Conclusions: A Doubly Mobile Pyramid -- References -- Chapter 5 Media Convergence and the Network Society: Media Logic(s), Polymedia and the Transition of the Public Sphere -- Introduction -- Network Society and Convergence -- Convergence and Media Logic -- Network Media Logic -- Converged Media and Polymedia -- Polymedia, Media Logic and Media Grammar -- Consequences of Converged Media and Polymedia Platforms: Mini-Publics -- Summary and Outlook: New Universes -- References -- Chapter 6 Deconstructing Audiences in Converging Media Environments -- Introduction -- How Does Convergence Affect Audience Behaviors? -- Cross-Media Repertoires: How Do Users Combine Different Media? -- Conceptual Considerations -- Media Repertoires as Meaningful Practice: A Qualitative Approach -- Media Repertoires as Patterns of Behavior: A Quantitative Approach -- Describing Relative Proportions of Media Within People's Time Budget -- Investigating Correlations Between Different Media -- Identifying Patterns of Media Use and Types of Media Users -- Communication Modes: What Are People Actually Doing When They Use a Medium? -- Conclusion -- References.

Part III Production and Distribution of Media Content -- Chapter 7 Convergent Media Quality? Comparing the Content of Online and Offline Media in Switzerland -- Introduction -- Consequences of Convergence and Digitalization on Journalism -- Methodology -- Empirical Aspects -- Digital News Offerings: Traditional Press Still Dominates the Online Sector -- News Media-Advertising Revenues -- Trends in the Reporting Quality of Press and Online Titles -- Conclusions -- References -- Chapter 8 Transmedia Storytelling and Mega-Narration: Audiovisual Production in Converged Media Environments -- Transmedia storytelling and the building of narrative worlds -- Types of transmedia storytelling and television drama series -- Mega-narration in the marvel cinematic universe -- Conclusion -- References -- Chapter 9 Web 2.0: An Argument Against Convergence -- Introduction -- Yahoo! and the Dangers of Convergence -- Web 2.0-What Does that Mean? -- Convergence-Where Web 2.0 Sits -- The History of Data Services-The Origins of Web 2.0? -- Web 2.0 as an Argument Against Convergence -- References -- Part IV Regulation and Media Markets -- Chapter 10 The Deconverging Convergence of the Global Communication Industries in the Twenty-First Century -- Introduction -- Media Convergence Amid Media Deconvergence -- Deconvergence of Media Industries in the 2010s -- Implications of Media Deconvergence -- Discussion and Conclusion -- References -- Chapter 11 Deconstructing the Music Industry Ecosystem -- Introduction -- The Music-Digital Convergence: A Marriage Made in Hell? -- Institutional and Organizational Responses to Technological Threats -- The Convergence of Music Industry Sub-Sectors -- Oligopolistic trends in music markets -- Summary and Concluding Remarks -- References.

Chapter 12 Is Convergence the "Killer Bug" in the Media Ecosystem? The Case of Flemish Media Policymaking 2010-2015 -- Introduction -- Media Convergence: Technology Meets Economy -- Policymaking in an Era of Convergence -- Convergence and Press: The Mediahuis Case -- Convergence and Commercial Media: The Signal Integrity Case -- Convergence and Public Service Broadcasting -- Conclusion -- References -- Chapter 13 Connected TV: Conceptualizing the Fit Between Convergence and Organizational Strategy Within a Contingency Theory Framework: The Case of Germany -- Introduction -- Contingency theory approaches to convergence strategy -- Connected TV in Germany -- Conclusion -- References -- Chapter 14 Regulatory (de) Convergence: Localism, Federalism, and Nationalism in American Telecommunications Policy -- The State of the States in Telecommunications Regulations -- A Brief History of Cable Regulation -- The 1996 Telecommunications Act -- Statewide Franchising -- Local Franchising Report and Order -- Back to the Present: Municipal Broadband -- Conclusion -- References -- Chapter 15 The Triple-Network Convergence in China: Implementation and Challenges -- Introduction: Triple-Network as a Form of Media Convergence -- Development of Triple-Network Convergence in China -- Three Levels of Triple-Network Convergence -- Supervision and Management -- Achievements: Top-Level Design and Policy Support -- Challenges: Conflicts of Interest Between SAPPRFT and MIIT -- Networks and Operators -- Achievements: Bandwidth Upgrades and Access to the Optical Network -- Challenges: Network Monopoly and Segregation by Operators -- Integration of Business -- Achievements: Thriving IPTV and OTT Services -- Challenges: Management Disputes and Vicious Competition -- Future Paths and Challenges to Triple-Network Convergence -- From Triple-Network Convergence to Internet Plus?.

Future Challenges to the Idea of Triple-Network Convergence -- References -- Index.

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